Reports: US

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

August 2017

Streaming

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows...

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

July 2017

Streaming

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot....

US Video Market Overview
SVOD Grows The Pay-TV Market

Cover image for US Video Market Overview

Tim Mulligan

January 2017

Streaming Video

SVOD

The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological...

US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

Cover image for US PAY-TV Disruption And Consolidation

Tim Mulligan

February 2016

cable tv

usa

2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber base of 26 million, reaching...

Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Cover image for Ownership to Access, And Back

Tim Mulligan

July 2015

sweden

It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire...

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

June 2015

Subscriptions

Streaming

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can...

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

April 2015

Apple

YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played...

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

February 2015

superfan

consumer behavior

Consumer Behaviour

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The App Bubble Burst
The Coming App Economy Correction

Karol Severin and Martyn Davies

November 2014

France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits,...

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Cover image for Global Music Forecasts 2014 to 2019

Mark Mulligan

July 2014

Subscriptions

music revenue

Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the...

The App Superstar Economy
Dissecting the Global App Store Marketplace

Cover image for The App Superstar Economy

Karol Severin

July 2014

France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing...

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