UK Ad Trends 2017
                    
                    Digital Goes Mainstream As TV Declines
                
            
            
            
                            2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1 grow to 54%, this trajectory increased throughout the year due to print ad revenue haemorrhaging.
                        
            
         
                        