Reports: TikTok

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Advertising Marketing in the era of lean through

The attention recession Post-peak behaviour

Music creator survey, Q4 2021 Redefining success

Social media user snapshot Q1 2022

Social video TikTok sets the pace

Esports viewers update A valuable segment with a (solvable) growth problem

Audio ad opportunity Niche targeting unlocks attention

Consumers as creators The artist / audience line is blurring

Music industry earnings 2021 Riding the wave

Music creators Slicing the funnel

Fandom drivers From fan psychology to NFT demand

Fandom and lean-in culture are reshaping video

2022 MIDiA predictions The year of the creator

Beyond broadcast How digital natives will reboot sports content monetisation

From social media to creator tools The evolution of UGC

Music creator tools forecast Moving towards a hybrid future