Reports: SVOD

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Netflix After Q2 2019
Post-Peak or Strategic Reset?

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Karol Severin, Tim Mulligan and Amanda Stears

July 2019

Streaming

Streaming Video

Apple TV

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

2019-2021
Emerging New Metrics for Sports Streaming Success

Cover image for 2019-2021

Alistair Taylor

June 2019

Streaming

Apple

Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as...

Direct to Consumer
Video’s Big Bang Moment

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Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

Sports SVOD Services Deep Dive

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Alistair Taylor

May 2019

Apple

Spotify

Video

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’...

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

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Tim Mulligan

April 2019

US

YouTube

Streaming Video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

SVOD Stacking
Direct to Consumer Services Set to Move the Needle

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Tim Mulligan

March 2019

Streaming

US

UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite....

Sports Viewing 2018
SVOD Taking Over?

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Alistair Taylor

January 2019

willingness to pay

Spotify

Video

Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively acquired...

Consumer Willingness to Pay for Video Streaming Subscriptions

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Tim Mulligan

January 2019

Streaming Video

SVOD

Sports SVOD

This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub segments such as country, age, streaming service and video service preference. The...

US Cord Cutting Q3 2018
SVOD Users the Driving Force

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Tim Mulligan

December 2018

US

YouTube

Streaming Video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually...

Global Video Forecast 2018–2025

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Tim Mulligan

December 2018

YouTube

Amazon

Streaming Video

2018–2025 will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached...

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

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Alistair Taylor

November 2018

Consumer Behaviour

US

UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the...

SVOD Overtakes Pay-TV

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Alistair Taylor

October 2018

Spotify

Amazon

Netflix

This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in Q1 2018....

Video Streaming Subscription Services Market Metrics

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Tim Mulligan

September 2018

Netflix

hulu

SVOD

This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services...

India’s Digital Consumers
Race to Win The Next Billion Intensifies

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Georgia Meyer

August 2018

Spotify

google

Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged...

The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

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Alistair Taylor

July 2018

Consumer Behaviour

Video

Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall...

Advertising in China
Reaching the Most Digitally Savvy Consumers

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Georgia Meyer

July 2018

emerging markets

music streamers

SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers...

Tencent Tech Investment
Pursuing Aggressive Growth in the West

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Alistair Taylor

May 2018

Streaming

Spotify

revenue

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other...

2018 India SVOD Consumer Deep Dive

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Tim Mulligan

May 2018

Streaming

Hungama

Netflix

India has seen a dramatic rise in engagement with premium video services, fuelled by a combination of mass adoption of mobile technology and rapidly rising disposable incomes. However, India’s SVOD market...

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

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Alistair Taylor

April 2018

Streaming

Spotify

Amazon

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global company....

2018 China SVOD Consumer Deep Dive

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Tim Mulligan

April 2018

Streaming

YouTube

Netflix

The global subscription video on demand (SVOD) market is dominated in subscriber terms by the US and China, with both markets accounting for the majority of global users. However, beyond sharing scale...

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