Reports: SVOD

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Cover image for US SVOD Subscriber Deep Dive

US SVOD Subscriber Deep Dive
2019

Tim Mulligan

31 Jul 2019

Streaming Streaming video Netflix

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon Prime Video, Hulu, HBO Now and CBS All Access. Hulu showed the most dramatic growth, with a 41% increase in subscribers between Q1 2018 and Q1 2019.

Cover image for Netflix After Q2 2019

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

Streaming Streaming video Apple TV

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market capitalisation of the poster-child of the streaming era in a matter of two days – equivalent to the entire market capitalisation of Snap Inc, ...

Cover image for 2019-2021

2019-2021
Emerging New Metrics for Sports Streaming Success

Alistair Taylor

14 Jun 2019

Streaming Apple Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as DAZN and Eleven Sports have experienced mixed fortunes.

Cover image for Direct to Consumer

Direct to Consumer
Video’s Big Bang Moment

Tim Mulligan

7 Jun 2019

Streaming Apple Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q3/Q4 2019. How they fare will have a significant impact on the global evolution of video subscriptions.

Cover image for Sports SVOD Services Deep Dive

Sports SVOD Services Deep Dive

Alistair Taylor

23 May 2019

Apple Spotify Amazon

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’ demise in the UK provides the best case study for how streaming services can struggle when entering a market with insufficient rights offerings.

Cover image for US Cord Cutting Full Year 2018

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

Tim Mulligan

24 Apr 2019

US YouTube Streaming video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon. However, this is not simply a story of decline but instead one of transition, with streaming growing ...

Cover image for SVOD Stacking

SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Tim Mulligan

25 Mar 2019

Streaming US UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite. Now that we are entering the post-peak phase of the attention economy, the focus for video is shifting to the overlap between subscription video on dema...

Cover image for Sports Viewing 2018

Sports Viewing 2018
SVOD Taking Over?

Alistair Taylor

17 Jan 2019

Willingness to pay Spotify Discovery

Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively acquired sports rights. Against this backdrop, sports viewing in Q3 2018 was largely one of stagnation, remaining flat at 38%, while free streaming declined.

Cover image for Consumer Willingness to Pay for Video Streaming Subscriptions

Consumer Willingness to Pay for Video Streaming Subscriptions

Tim Mulligan

8 Jan 2019

Streaming video SVOD Sports SVOD

This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub segments such as country, age, streaming service and video service preference. The data is pulled from MIDiA’s Q1 2018 Consumer Survey fielded in US, Mexico, Brazil, Japan, Sweden, Germany and the UK.

Cover image for US Cord Cutting Q3 2018

US Cord Cutting Q3 2018
SVOD Users the Driving Force

Tim Mulligan

7 Dec 2018

US YouTube Streaming video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually expanding streaming market. However, the real story behind cord cutting is not how many people are doing it, but who is doing it.

Cover image for Global Video Forecast 2018–2025

Global Video Forecast 2018–2025

Tim Mulligan

6 Dec 2018

YouTube Amazon Streaming video

2018–2025 will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets.

Cover image for TV Fandom Q2 2018

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

19 Nov 2018

Consumer behaviour US UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the foundations for deeper degrees of audience fandom, but also the diminishment of more passive audience elements.

Cover image for SVOD Overtakes Pay-TV

SVOD Overtakes Pay-TV

Alistair Taylor

30 Oct 2018

Spotify Amazon Netflix

This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in Q1 2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speak...

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Video Streaming Subscription Services Market Metrics

Tim Mulligan

27 Sep 2018

Netflix hulu SVOD

This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services in 31 different countries. This report contains charts and analysis for 10 countries, including consumer survey data, while the complete excel model is p...

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India’s Digital Consumers
Race to Win The Next Billion Intensifies

Georgia Meyer

24 Aug 2018

Spotify Google Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged PCs and experiencing the internet for the first time via mobile phones.

Cover image for The Sports Video Landscape

The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

Alistair Taylor

27 Jul 2018

Consumer behaviour Amazon Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disn...

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Advertising in China
Reaching the Most Digitally Savvy Consumers

Georgia Meyer

24 Jul 2018

emerging markets music streamers SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers in these segments increasingly curate their content, including the extent to which they pay attention to the advertising messages they recei...

Cover image for Tencent Tech Investment

Tencent Tech Investment
Pursuing Aggressive Growth in the West

Alistair Taylor

29 May 2018

Streaming Spotify revenue

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other gains comprised one-off gains from IPOs, tax rebates and investment subsidies.

Cover image for 2018 India SVOD Consumer Deep Dive

2018 India SVOD Consumer Deep Dive

Tim Mulligan

11 May 2018

Streaming Hungama Netflix

India has seen a dramatic rise in engagement with premium video services, fuelled by a combination of mass adoption of mobile technology and rapidly rising disposable incomes. However, India’s SVOD market still lags significantly behind the US and China in terms of revenues and subscribers.

Cover image for Tencent Has Outgrown China

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

Alistair Taylor

30 Apr 2018

Streaming Spotify Amazon

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global company. This growth has been highlighted by the 54% year-on-year (YoY) increase in revenue from $22.

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