Reports: SVOD

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030

Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

January 2023

Online video

SVOD

Marketing Strategy

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

From video hardware to entertainment hardware
The gamer opportunity for smart TVs

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Tim Mulligan

November 2022

Video

smart tvs

SVOD

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption...

Friction TV
Addressing the user experience disconnect in streaming TV

Cover image for Friction TV

Tim Mulligan

October 2022

Apple

Video

Netflix

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands....

Attention recession impacts on D2C growth

Cover image for Attention recession impacts on D2C growth

Richard Broadhurst

July 2022

Subscriptions

Streaming

Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention...

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

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Tim Mulligan

June 2022

Video

smart tvs

SVOD

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge...

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

December 2021

Video

Online video

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

Unlocking mainstream AVOD
The silver streamer catalyst

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Tim Mulligan

July 2021

Subscriptions

Streaming

Video

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it...

Q2 2020 UK Video Consumer Deep Dive

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Tim Mulligan

August 2020

Apple

Video

YouTube

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration – three...

Recovery Economics
Post-Lockdown TV

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Tim Mulligan

July 2020

Apple

Video

Amazon

As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing. The increased...

D2C 2020
Media, Tech and Communications Majors Go Head to Head

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Tim Mulligan

April 2020

US

UK

Italy

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising...

Building Show Fandom in the Streaming Era

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Tim Mulligan

February 2020

Apple

Spotify

Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

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Alistair Taylor

February 2020

Video

Amazon

Facebook

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters,...

US Video Consumer Behaviour Q4 2019
End of the Beginning for the Streaming Transition

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Tim Mulligan

January 2020

Streaming Video

Apple TV

Netflix

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video on demand (SVOD),...

US and UK Sports Fans
Reaching Digital Natives

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Alistair Taylor

December 2019

YouTube

Amazon

revenue

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

TV Network Rankings
Brand Equity and the Weaponisation of Originals

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Amanda Stears

November 2019

US

UK

YouTube

The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the brands of traditional networks...

Direct to Consumer 1.1
Video’s Big Bang Moment

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Tim Mulligan

October 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into...

US Streaming Video
How Ad Supported Will Reshape the Market

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Tim Mulligan

October 2019

Streaming

Apple

YouTube

In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing competition for consumers’...

Southeast Asia Video Streaming Deep Dive

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Amanda Stears

August 2019

Streaming

Streaming Video

Apple TV

Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of 371.65 million, and a combined...

Sports Fans Consumer Trends 2019

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Alistair Taylor

August 2019

subscribers

Netflix

audience engagement

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

US SVOD Subscriber Deep Dive
2019

Cover image for US SVOD Subscriber Deep Dive

Tim Mulligan

July 2019

Streaming

Streaming Video

Netflix

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon Prime Video, Hulu,...

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