Reports: subscribers

MIDiA Research 2025–2031 music creator tools forecasts
AI comes to town

Mark Mulligan

January 2025

subscribers

AI

Business Strategy

This music creator tools forecasts report acts as a companion piece to MIDiA’s report “State of music creator economy: AI’s growing reach ” . This report provides analysis, market sizing, and forecasts...

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Music market subscriber shares 2021
Growth is not letting up yet

Mark Mulligan

December 2021

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

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The esports viewer dossier Q1 2021

Karol Severin

June 2021

subscribers

Gaming

Games

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...

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Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label...

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Sports Consumption
Measuring COVID-19’s Impact

Alistair Taylor

July 2020

Apple

Video

Discovery

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting...

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Music Subscriber Market Shares 3.0
The Big Three Dominate

Mark Mulligan

December 2019

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

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The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

December 2019

Spotify

Marketing

Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming...

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US and UK Sports Fans
Reaching Digital Natives

Alistair Taylor

December 2019

YouTube

Amazon

revenue

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

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Sports Rights
Measuring the ROI for Streaming

Alistair Taylor

October 2019

Subscriptions

Video

Amazon

Measuring streaming sports audience engagement is paramount when determining which rights mix consumers are actually willing to pay for. Netflix has shown that in a saturated market, retaining consumer...

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Sports Fans Consumer Trends 2019

Alistair Taylor

August 2019

subscribers

Netflix

Audience engagement

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

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Sports SVOD Services Deep Dive

Alistair Taylor

May 2019

Apple

Spotify

Video

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’...

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Sports Viewing 2018
SVOD Taking Over?

Alistair Taylor

January 2019

willingness to pay

Spotify

Video

Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively acquired...

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Music Streaming Services Market Shares
H1 2018 Subscriber Share Update

Mark Mulligan

September 2018

Subscriptions

Streaming

Music Subscriptions

This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting H1 2018 figures. Key Findings Music subscribers grew by 16% in the first half of 2018...

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Streaming Services Market Shares 2.0

Mark Mulligan

August 2018

Subscriptions

Subscriptions

Streaming

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

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Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

June 2018

Subscriptions

Streaming

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those...

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Streaming Services Market Shares
Spotify Leads Across Most Markets

Mark Mulligan

October 2017

Subscriptions

Streaming

Music Subscriptions

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

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Q4: 2016 Streaming Music Market Update
Competition Is Hotting Up

Mark Mulligan

April 2017

Streaming

Spotify

YouTube

2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of 100 million subscribers, transforming the global recorded music business. 2016...

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