Reports: Streaming

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for The future of music streaming

The future of music streaming
Change or be changed

Mark Mulligan and Tatiana Cirisano

13 Oct 2025

Streaming Music streaming Business Strategy

This report presents MIDiA’s vision for the long-term future of music streaming. While there are clearly pressing, near-term priorities, these are sustaining innovations aimed at optimising the existing model. In this report, we shift perspectives to the long view, identifying the challenges of today that must be met in order to secure a vibrant ...

Cover image for H1 2025 music metrics

H1 2025 music metrics
Mixed fortunes

Olivia Jones and Mark Mulligan

26 Sep 2025

Labels Streaming live

The first six months of 2025 marked the fourth successive year of slowing H1 growth rates for the music industry companies tracked by MIDiA. There are big shifts beneath the surface, including a widening gap between label and DSP revenue growth, and Asian labels continuing to diverge from Western major labels in their income mix.

Cover image for The new Hollywood

The new Hollywood
Tactics for YouTube’s TV takeover

Ben Woods

26 Aug 2025

Creators Streaming YouTube

YouTube is consolidating its takeover of the living room TV set. What began in the US is now becoming a global phenomenon. With younger audiences increasingly spending more time watching social video on the TV, broadcasters and streaming TV services must find a way to respond.

Cover image for Streaming strongholds

Streaming strongholds
High-potential markets for global music players

Perry Gresham

11 Aug 2025

ARPU Labels Streaming

While the balance of music streamers continues to tip towards global south markets, their smaller ARPU rates limit their revenues. Meanwhile, periodic price-rises and the advent of supremium will reinforce the contributions from the West. This report highlights streaming strongholds, those markets which, underscored by high music engagement and his...

Cover image for Music consumer behaviour Q1 2025

Music consumer behaviour Q1 2025
Mixed signals

Mark Mulligan

17 Jul 2025

Consumer behaviour Streaming France

This report presents MIDiA Research consumer data for music. Data covered includes weekly active users, streaming music behaviour, non-streaming behaviour, fandom activity, and audio consumption. All data is from MIDiA’s Q1 2025 survey, with data for US, UK, Australia, Canada, France, Poland, Spain, Colombia, Japan, n = 9,023.

Cover image for UK media consumption Q4 2024

UK media consumption Q4 2024
A mature market with niche growth prospects

Laura Fisher

23 Apr 2025

Streaming Streaming Music US

This report presents MIDiA consumer entertainment data across media, music, audio, and games. Key data and insights: Time spent and weekly active users (by format and platform)for streaming music, podcasts, social media, games consoles and more. All data refers to the UK only (n = 1,000) except for ‘all-country average’ referring to the weighte...

Cover image for Breaking saturation

Breaking saturation
Music streaming pricing strategy

Tatiana Cirisano and Perry Gresham

8 Apr 2025

Labels Subscriptions Streaming

Nearly two decades into the streaming era, established subscription markets like the US are approaching saturation. While growth pockets for standard subscriptions remain, the next stage is about raising average revenue per user through both price increases and user segmentation.

Cover image for Music discovery snapshot Q4 2024

Music discovery snapshot Q4 2024
Breaking through the noise

Olivia Jones

20 Mar 2025

Streaming Marketing Artists

Breaking through the noise is more important than ever for artists. As passive listening grows, facilitating active discovery has become a challenge. On top of this, the way consumers discover music is changing (and fragmenting) as streaming plays a weaker role in music discovery, overshadowed by YouTube and social media for younger consumers.

Cover image for Recorded music market shares 2024

Recorded music market shares 2024
Widening gaps

Mark Mulligan and Tatiana Cirisano

13 Mar 2025

Music revenue Streaming Spotify

After a buoyant 2023, recorded music revenue growth slowed again in 2024, the fourth year of alternating growth rates. It was a year of varied fortunes across both formats and labels, but perhaps most crucially of all, a growing divergence between label streaming growth and DSP growth.

Cover image for Streaming TV’s fight on social’s stage

Streaming TV’s fight on social’s stage
Tactics for a short-form video future

Ben Woods

28 Feb 2025

Streaming live YouTube

Streaming TV and social platforms have long competed for audience attention but from separate lanes. Now, these roads are merging in the social platforms’ favour as the likes of YouTube and TikTok evolve into kaleidoscopes of entertainment content, from vlogs and music videos to live sport and TV series.

Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Mark Mulligan and Tatiana Cirisano

26 Feb 2025

Willingness to pay Music consumers Streaming

Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation. This report presents data-focused visuals and impactful analysis of trends and anomalies that will inform your understanding of what is happening to ...

Cover image for Songwriters take the stage

Songwriters take the stage
A new playbook for a new era

Tatiana Cirisano and Fernanda Balzaretti

31 Jul 2024

Streaming Spotify music industry

The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to similar shifts with a flourishing artist services market, the same is not true for songwriters.

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Audio substitute threat
Measuring consumer time allocation

Rutger Rosenborg

22 Feb 2024

Streaming cannibalization Radio

All forms of entertainment compete not only for the same time, but increasingly for the same digital real estate. As audio streaming platforms move towards all-in-one access to multiple formats, both platforms and content providers must understand the threats of substitution and cannibalisation from within.

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The FAST advantage
Build sustainable consumer models

Tim Mulligan and Ben Woods

14 Aug 2023

Streaming Amazon Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement terms when compared to its video rivals, but there are promising signs.

Cover image for Music’s podcast potential

Music’s podcast potential
Focus on branding over discovery

Annie Langston

14 Aug 2023

Labels Streaming Artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their music, but to develop their personal brand. Podcasts are an effective vessel to target niche audiences and build a brand, both within and outside of m...

Cover image for Kill the campaign

Kill the campaign
Music marketing needs branding, not direct response

Mark Mulligan and Tatiana Cirisano

1 Feb 2023

Streaming Spotify Marketing

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough money to go around for the ballooning amount of music on streaming services, and passive consumption is the new norm.

Cover image for Attention recession impacts on D2C growth

Attention recession impacts on D2C growth

Richard Broadhurst

26 Jul 2022

Subscriptions Streaming Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention is now clearly here for video. The looming attention recession, which is already impacting the wider digital entertainment landscape, will exa...

Cover image for Games companies’ video opportunity

Games companies’ video opportunity
From marketing to monetisation

Karol Severin

16 Mar 2022

Free Report

Streaming Gaming Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content creator. Find the full webinar here Let us know your thoughts on this groundbreaking opportunity via email: info@midiaresearch.

Cover image for Music market subscriber shares 2021

Music market subscriber shares 2021
Growth is not letting up yet

Mark Mulligan

22 Dec 2021

Subscriptions Streaming Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual label trade revenue (from FY 2015 to FY 2020) for more than 20 streaming services across 34 different markets.

Cover image for Growth from transparency

Growth from transparency
Reframing the value of music through creator rights

Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

Creators Streaming Business Strategy

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent welcome new opportunities for music creators - opportunities that will require creators to adapt in order to take full advantage.

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