Live sport 2.0
Capturing younger audiences with the creator economy

Report by Ben Woods

1 Jun 2023

£3,000.00 excl. VAT

Video

Audience Insight

Apple TV+

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations...

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Beyond broadcast
How digital natives will reboot sports content monetisation

Report by Srishti Das

28 Oct 2021

£3,000.00 excl. VAT

live sports

sports fans

Premier Sports

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...

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Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

24 Aug 2021

£3,000.00 excl. VAT

live sports

sports fans

streaming

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

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Entertainment fandom
Monetise fandom, not attention

Report by Mark Mulligan

12 Mar 2021

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Fandom

entertainment fans

entertainment fandom

  In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres...

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Sports Consumption
Measuring COVID-19’s Impact

Report by Alistair Taylor

10 Jul 2020

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coronavirus

coronavirus pay-TV

coronavirus streaming services

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting...

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COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Report by Alistair Taylor

23 Apr 2020

£3,000.00 excl. VAT

oronavirus

Pay-TV

streaming services

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

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Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Report by Alistair Taylor

6 Feb 2020

£3,000.00 excl. VAT

rights holders

sports fans

betting and gaming companies

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters,...

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