Reports: Podcasts

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Ad-supported music market shares Spotify ascending

Germany media consumption Q4 2024 Growth potential on all fronts

UK media consumption Q4 2024 A mature market with niche growth prospects

Podcasts as a key information source Implications for media companies

Audio’s entertainment value Examining audio listeners’ cross-entertainment lives

Before and after podcasts Mapping the podcast listener journey

Socioeconomics of podcast listening Engaging a higher value audience

Audio substitute threat Measuring consumer time allocation

Music’s podcast potential Focus on branding over discovery

Podcasts and radio How radio can play by its own rules

Podcast videos Format blurring expands podcasts’ future

Closing the background gap Focused versus background audio listening

Radio audiences A window of opportunity

Audio creators The new creative frontier

Music consumer survey, Q3 2021 A new generation leans forward

Audio audiences Steady change