Reports: Paid Content

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Overcoming VR Adoption Hurdles

Zach Fuller

January 2017

Streaming

Radio

Paid Content

When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is that whilst these...

Facebook The Media Company
If It Looks Like A Duck

Cover image for Facebook The Media Company

Mark Mulligan

December 2016

Paid Content

Facebook

content strategy

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which...

MIDiA Research Predictions 2017
The Year Of The Platform

Cover image for MIDiA Research Predictions 2017

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2016

Streaming

Streaming Music

Video

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

The Death of the Monthly Active User
Redefining User Metrics For The App Era

Cover image for The Death of the Monthly Active User

Zach Fuller

November 2016

Subscriptions

Paid Content

Freemium

The Monthly Active User (MAU) metric is the default measure of digital services but its usefulness is lessening. While it offered desktop-era services a better alternative to page views, its use for mobile...

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Cover image for Profiling The Paid Content Consumer

Mark Mulligan

January 2015

Subscriptions

Paid Content

apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention...

Global Digital Music Services Benchmark
The Digital Music Marketplace

Cover image for Global Digital Music Services Benchmark

Mark Mulligan

September 2014

Subscriptions

Streaming Music

Music Subscriptions

The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth rates and competing...

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Alun Simpson and Mark Mulligan

August 2014

Subscriptions

Streaming Music

Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters...