Paid Content Reports from MIDiA Research

Overcoming VR Adoption Hurdles

Report by Zach Fuller

16 Jan 2017

When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is that whilst these...

Facebook The Media Company
If It Looks Like A Duck

Cover image for Facebook The Media Company

Report by Mark Mulligan

21 Dec 2016

facebook

facebok

media strategy

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which...

MIDiA Research Predictions 2017
The Year Of The Platform

Cover image for MIDiA Research Predictions 2017

Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

VR

virtual reality

streaming

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

The Death of the Monthly Active User
Redefining User Metrics For The App Era

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Report by Zach Fuller

17 Nov 2016

Mau

analytics

mobile gaming

20,000-Foot View: The Monthly Active User (MAU) metric is the default measure of digital services but its usefulness is lessening. While it offered desktop-era services a better alternative to page views,...

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Cover image for Profiling The Paid Content Consumer

Report by Mark Mulligan

15 Jan 2015

Paid Content

content

premium content

The 20,000 Foot View Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books...

Global Digital Music Services Benchmark
The Digital Music Marketplace

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Report by Mark Mulligan

5 Sep 2014

Pandora

Slacker

itunes radio

The 20,000 Foot View The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth...

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Report by Alun Simpson and Mark Mulligan

15 Aug 2014

Spotify

streaming music

streaming subscriptions

The 20,000 Foot View Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

google

Apple

Amazon

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital...

Reports: Paid Content