Reports: OTT video advertising

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

TV and Video Advertising
The Shift to Digital

Tim Mulligan

June 2018

Netflix

Facebook

emerging markets

The video advertising landscape is slowly moving away from both being broadcast TV based and being primarily driven by developed markets. The transition is picking up pace, with TV advertising declining by an average 3% per year from 2017 to 2023. In the meantime, over-the-top (OTT) ad revenue will increase by 10.

Read more …

Search

Search everything

Only reports

Only data explorer

Themes

Music Industry

Social

Creator Economy

Entertainment and Fandom

Verticals

Music

Video

Games

Social

Audio

Critical Developments

Search