Music Reports from MIDiA Research

Playlisting and the Demographic Destiny of Streaming

Zach Fuller

January 2018

With playlists representing streaming’s lingua franca, the dramatic shifts in consumption they are powering are rewriting the rule books on music marketing, music formats and revenue generation, all...

Awakening
The Music Industry in the Digital Age

Mark Mulligan

January 2018

music industry

digital age

In June 1999 a software programme developed by a college dropout changed the music industry forever. It triggered a transformation that threw decades’ worth of accepted wisdom out of the window and sent...

Streaming Peaks
What Playlist And Binge-Watching Trends Signify For Streaming

Mark Mulligan

December 2017

Streaming

Streaming Music

YouTube

Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions...

MIDiA Research Music Market Metrics

Mark Mulligan

December 2017

Streaming

streaming market shares

Music Metrics

In the Excel spreadsheet published here we have brought together all of MIDiA’s main music datasets into one place for convenient access and reference. The document includes more than 20 country pages,...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

MIDiA Research Predictions 2018
Post-Peak Economics

Cover image for MIDiA Research Predictions 2018

Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

December 2017

Apple

Spotify

Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time...

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

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Mark Mulligan

November 2017

Streaming

Streaming Music

Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market...

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan

October 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

Streaming Services Market Shares
Spotify Leads Across Most Markets

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Mark Mulligan

October 2017

Subscriptions

Streaming

Music Subscriptions

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

Media Company Strategy
How Legacy Format Audiences Can Fund Digital Transition

Zach Fuller

September 2017

publishing

physical books

mass media

Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest entities. As the tech...

Amazon Music
The Dark Horse Comes Out Of The Shadows

Mark Mulligan

September 2017

Streaming

Streaming Music

Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started...

Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

Karol Severin

September 2017

music behaviour

music services

playlisting

There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise sales...

Quarterly Digital Content Trends
Q2 2017

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Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Music Rights Disruption
The Transparency Agenda

Mark Mulligan

August 2017

music publishers

Apple

Spotify

Music rights have never been simple but now the complexity is reaching such a level that the digital music marketplace is beginning to buckle under the strain. With growing demand across the board for...

Spotify Earnings
Growth Still Comes At A Cost

Mark Mulligan

June 2017

Streaming

Streaming Music

Spotify

Spotify’s 2016 accounts reveal strong growth in both revenue and user, as well as improved conversion to paid. But they also show growing losses (both in absolute and relative terms) for streaming music’s...

Brazil Streaming Music Market
Breaking The Mould

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Mark Mulligan

June 2017

Streaming

Streaming Music

music bundles

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential...

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan

May 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

Major Label Results Q1 2017
Full Stream Ahead

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Mark Mulligan

May 2017

Streaming

Apple

Spotify

2016 was the turnaround year for the global recorded music business. The prevailing sentiment among battle-scarred label executives was one of cautious optimism. The first quarter results for 2017 suggest...

The Platform-Agnostic Artist
Building Audiences In A Decentralized Media Landscape

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Zach Fuller

May 2017

post platform

platform agnostic

decentralised audience

It used to be much simpler. Fixed programming formats in Television, Print and Radio meant you knew where an audience was and how long they would be there for, yet creators now find themselves in an echo...

Streaming Music Growth
How The S-Curve Will Determine Growth

Mark Mulligan

April 2017

Consumer Behaviour

Streaming

Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the...

Reports: Music