Reports: Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

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Mark Mulligan, Karol Severin and Keith Jopling

May 2020

live music

live

artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s...

India Music Consumer Behaviour
Fragmentation and Disruption

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Mark Mulligan and Srishti Das

April 2020

Consumer Behaviour

Spotify

YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and...

Music Consumer Survey
Country Snapshots

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Mark Mulligan

March 2020

Consumer Behaviour

Streaming

US

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

Recorded Music Market 2019
A Thriving and Transforming Industry

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Mark Mulligan

March 2020

music sales

Streaming

Streaming Music

With five successive years of growth, the recorded music market has transitioned from a recovering industry into a thriving business. The stars are aligning, with growing consumer demand, business model...

Spotify Q4 2019 Earnings
Great Year for Premium, Less So for Ad Supported

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Mark Mulligan

February 2020

Subscriptions

Streaming

Streaming Music

2019 was another strong year for Spotify’s premium business, in which it saw off growing competition to retain its leading global market share. But it was also another year in which Spotify’s ad-supported...

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

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Mark Mulligan

January 2020

creators

iTunes

Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment...

Demand Creation
What’s the Next Big Growth Curve for Music?

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Keith Jopling

January 2020

labels

Spotify

Marketing

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

Independent Artist Survey
Aspirations That Will Reshape an Industry

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Mark Mulligan

January 2020

artists

DIY

independent artists

This report presents the findings of MIDiA’s 2019 independent artist survey. Key Insights Independent artists will drive a different future: just 8% want a traditional label deal, 58% want a label services...

Music Subscriber Market Shares 3.0
The Big Three Dominate

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Mark Mulligan

December 2019

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

YouTube Music Curators
Media Assets or Next-Gen Labels?

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Zach Fuller

December 2019

Spotify

music publishing

YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

Streaming Pricing
Solid Outlook but Slowing Demand

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Mark Mulligan

December 2019

willingness to pay

Apple

Netflix

Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further growth will depend...

Spotify Earnings Q3 2019
Up on Most Counts

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Mark Mulligan

November 2019

Subscriptions

Streaming

Streaming Music

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base showing good, consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

Playlist Strategies 2020

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Keith Jopling

November 2019

Spotify

YouTube

Soundcloud

Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective of most new release strategies...

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

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Mark Mulligan

October 2019

Apple

Beats

Spotify

The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back – driven in large part...

Music Publishing
A Full-Stack Revolution

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Mark Mulligan

October 2019

Spotify

music publishing

Pandora

Tencent’s bid for 10% of Universal Music Group has set a new high-water mark for what risks becoming an overheated music rights mergers and acquisitions (M&A) sector. However, investment appetite remains...

Leaving Legacy Behind
Music Marketing Responds to Streaming

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Keith Jopling

October 2019

music marketing

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which...

The Playlist Revolution
Streaming’s Battleground

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Zach Fuller

September 2019

Streaming Music

Apple

Spotify

Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire sector. While playlists...

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

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Mark Mulligan

September 2019

music consumers

iTunes store

Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time...

Spotify Q2 2019 Earnings
Mature Markets Still the Engine Room of Growth

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Mark Mulligan

August 2019

Subscriptions

Streaming

Streaming Music

Q2 2019 was another solid quarter for Spotify, adding the same number of subscribers it typically does in promotional quarters. Core metrics such as churn and average revenue per user (ARPU) all moved...

The Global Music Publishing Market
Streaming Shifts the Conversation

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Zach Fuller

August 2019

Apple

Spotify

Spotify

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across...

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Showing 101 to 120 of 230 results.