Music Reports from MIDiA Research

Music subscriber market shares 2022
Chinese Dragon

Cover image for Music subscriber market shares 2022

Mark Mulligan

December 2022

Music

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth,...

DSP user profiles
Small is beautiful

Mark Mulligan

November 2022

Spotify

YouTube

Deezer

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

A field of all levels
Strategizing music’s attention economy

Tatiana Cirisano

November 2022

Consumer Behaviour

Music creators

record labels

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

Streaming’s next growth phase
The necessity of differentiation

Cover image for Streaming’s next growth phase

Tatiana Cirisano

October 2022

Apple

Spotify

YouTube

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...

State of the music creator economy
Post-lockdown growth

Cover image for State of the music creator economy

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

September 2022

Apple

Spotify

live

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

September 2022

Free Report

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Scenes
A new lens for music marketing

Mark Mulligan and Tatiana Cirisano

August 2022

Spotify

YouTube

Facebook

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...

Music sync market forecast
Production libraries raise the pitch

Cover image for Music sync market forecast

Kriss Thakrar and Tatiana Cirisano

July 2022

YouTube

Soundcloud

Netflix

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator...

Building a fan economy with Fan-Powered Royalties

Kriss Thakrar, Tatiana Cirisano and Perry Gresham

July 2022

Free Report

creators

artist income

Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

MIDiA Research 2022-2030 global music forecasts
The new era of growth

Cover image for MIDiA Research 2022-2030 global music forecasts

Mark Mulligan

July 2022

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars...

The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

June 2022

Consumer Behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Music creator survey, Q4 2021
Redefining success

Cover image for Music creator survey, Q4 2021

Tatiana Cirisano

May 2022

creators

Spotify

artist income

As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Music industry earnings 2021
Riding the wave

Cover image for Music industry earnings 2021

Mark Mulligan

April 2022

Streaming Music

Spotify

Pandora

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Cover image for Music catalogue acquisition

Kriss Thakrar and Tatiana Cirisano

March 2022

Investment

Music Streaming

Music

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Recorded music market 2021
Red letter year

Cover image for Recorded music market 2021

Mark Mulligan

March 2022

Streaming Music

recorded music

independent labels

MIDiA suggested in 2020 that 2021 was going to be a strong year for the recorded music market. Indeed, 2021 turned out to be the fastest-growing year in living memory, with growth across most formats –...

Music consumer survey, Q3 2021
A new generation leans forward

Cover image for Music consumer survey, Q3 2021

Tatiana Cirisano

February 2022

creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

Music creators
Slicing the funnel

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

February 2022

YouTube

Soundcloud

tunecore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music...

Reports: Music