Reports: Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for The future of music streaming

The future of music streaming
Change or be changed

Mark Mulligan and Tatiana Cirisano
Streaming Music streaming Business Strategy
This report presents MIDiA’s vision for the long-term future of music streaming. While there are clearly pressing, near-term priorities, these are sustaining innovations aimed at optimising the existing model. In this report, we shift perspectives to the long view, identifying the challenges of today that must be met in order to secure a vibrant ...
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Cover image for All eyes, no ears

All eyes, no ears
Why virality is not building fandom

Mark Mulligan, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano and Olivia Jones
Free Report
Music discovery Business Strategy
Over the last five years, labels and artists have invested in social media, betting that a steady stream of artist content and influencer campaigns will engineer virality. The theory is simple: virality leads to streams, streams lead to fandom, and fandom leads to long-term, sustainable artist careers.
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Cover image for Defining entertainment superfans

Defining entertainment superfans
Characteristics, categories, and commercial impact

Olivia Jones and Laura Fisher
France Australia Spotify
Superfans represent a highly valuable yet consistently underleveraged audience segment for the entertainment industry. What drives this disconnect is the fact that – despite frequent anecdotal use of the term – a standardised, empirical definition remains absent, preventing companies from systematically identifying, nurturing, and monetising th...
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Cover image for MIDiA Research 2025-2032 global music publishing forecasts

MIDiA Research 2025-2032 global music publishing forecasts
A changing market

Mark Mulligan
Music creators Music creators Music publishing
Throughout the 2020s the music publishing market has outperformed that of the labels, though total revenues remain significantly smaller. The origins of this disparity lie in streaming royalty splits but publishers and CMOs have fought hard to increase their share and to start from a better position with the emerging formats that will shape tomorro...
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Cover image for MIDiA Research 2025-2032 global music forecasts

MIDiA Research 2025-2032 global music forecasts
Recalibration

Mark Mulligan, Tatiana Cirisano, Perry Gresham and Mark Qi
Global Business Strategy global music forecasts
This report presents the key figures, trends, and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values, and they are in billions of US dollars – unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and...
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Cultural movements
A new take on mainstream for the fragmentation era

Mark Mulligan and Tatiana Cirisano
Entertainment mainstream Cultural trends
Entertainment has become nichified, mainstream has become smaller, and audiences have fragmented. While this has been crucial to the rise of the long tail and the creator economy, there is a need for a new, fragmentation-era successor to mainstream. Building upon MIDiA’s work on scenes, in this report we make the case for cultural movements, the ...
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