Reports: Music streaming

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Ad-supported music market shares Spotify ascending

The future of music streaming Change or be changed

Streaming strongholds High-potential markets for global music players

Music consumer behaviour Q1 2025 Mixed signals

International success for local language artists A strategic playbook

Breaking saturation Music streaming pricing strategy

Music discovery snapshot Q4 2024 Breaking through the noise

Recorded music market shares 2024 Widening gaps

Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown

Audio’s entertainment value Examining audio listeners’ cross-entertainment lives

Latent potential Japan music consumer user profile

Recorded music market 2022 Reality bites

Music’s Instagram moment The social music creation revolution

Closing the background gap Focused versus background audio listening

A field of all levels Strategizing music’s attention economy

The future of music The rise of a counterculture industry