Reports: music fandom

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The state and future of music fandom
Unleashing fan creativity

Report by Tatiana Cirisano

21 Aug 2023

£5,000.00 excl. VAT

Fandom

music fandom

Ableton

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

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Return to live
Post-pandemic music fans

Report by Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

£3,000.00 excl. VAT

live music

touring

tour

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

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Music’s Instagram moment
The social music creation revolution

Report by Tatiana Cirisano

1 Mar 2023

£3,000.00 excl. VAT

music industry

social media

social video

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

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A field of all levels
Strategizing music’s attention economy

Report by Tatiana Cirisano

29 Nov 2022

£3,000.00 excl. VAT

attention economy

attention recession

attention inflation

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

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Music IP as video content
Why music fandom is strategically important for D2C

Report by Tim Mulligan

28 Jul 2022

£3,000.00 excl. VAT

music video

music genre

music ip

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era...

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Music Marketing
Niche is the New Mainstream

Report by Mark Mulligan

20 May 2019

£2,000.00 excl. VAT

music marketing

Marketing

music marketing strategy

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands...

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On Demand In Demand
Meeting The Needs Of The On Demand Fan

Report by Mark Mulligan

26 Jun 2015

£500.00 excl. VAT

Deezer

Pandora

Soundcloud

The 20,000 Foot View 2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a...

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