Music Reports from MIDiA Research

Music discovery snapshot Q4 2024
Breaking through the noise

Cover image for Music discovery snapshot Q4 2024

Olivia Jones

March 2025

Breaking through the noise is more important than ever for artists. As passive listening grows, facilitating active discovery has become a challenge. On top of this, the way consumers discover music is...

Recorded music market shares 2024
Widening gaps

Cover image for Recorded music market shares 2024

Mark Mulligan and Tatiana Cirisano

March 2025

Music revenue

Streaming

Spotify

After a buoyant 2023, recorded music revenue growth slowed again in 2024, the fourth year of alternating growth rates. It was a year of varied fortunes across both formats and labels, but perhaps most...

Scenes are the new markets
Why and how entertainment should go niche

Cover image for Scenes are the new markets

Tatiana Cirisano

March 2025

Marketing

monetisation

Entertainment

In 2022, MIDiA introduced scenes as a new lens for marketing music. This report expands on the concept, reintroducing scenes – groups of people whose shared interests, aesthetics, values, behaviours,...

Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Mark Mulligan and Tatiana Cirisano

February 2025

Willingness to pay

Music consumers

Streaming

Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation....

The superfans of music superstars
Identity and cut-through

Cover image for The superfans of music superstars

Olivia Jones

February 2025

Labels

US

Artists

Fandom is becoming the music industry’s golden goose, with labels focusing on building and monetising superfan bases for their top artists. However, superfan behaviours are changing in response to oversaturation...

MIDiA Research 2025–2031 music creator tools forecasts
AI comes to town

Cover image for MIDiA Research 2025–2031 music creator tools forecasts

Mark Mulligan

January 2025

subscribers

AI

Business Strategy

This music creator tools forecasts report acts as a companion piece to MIDiA’s report “State of music creator economy: AI’s growing reach ” . This report provides analysis, market sizing, and forecasts...

Splice x MIDiA Sounds of 2025

Kriss Thakrar, Tatiana Cirisano, Samuel Griffin, Mark Qi and Olivia Jones

January 2025

Free Report

Splice

Audience Insight

Foreword Splice is an engine powering producers across the world. With one ofthe largest, most sonically-diverse catalogues of sounds and samples, itprovides the music that makes the music for some of...

State of the music creator economy
AI’s growing reach

Cover image for State of the music creator economy

Mark Mulligan and Tatiana Cirisano

January 2025

Innovation

Creators

revenue

Still recovering from post-pandemic aftershocks, the music creator economy now faces unprecedented disruption from generative AI. More people are creating than ever before (both as creators and consumers)...

Q3 2024 music metrics
Maturation effect

Mark Mulligan

December 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q3 2024.Consumer data covered includes, streaming app usage, music behaviour and streaming activities....

Global South rising
Streaming audiences in China, Turkey, and South Africa

Tatiana Cirisano

November 2024

Spotify

YouTube

Deezer

It is increasingly clear that the future of the global music streaming business relies heavily on the Global South markets, which include Latin America, Asia Pacific, and the Rest of World. Most subscription...

State of the independent music economy
Fragmentation and consolidation

Cover image for State of the independent music economy

Mark Mulligan and Tatiana Cirisano

October 2024

Business Strategy

This report presents the results of MIDiA’s annual independent label and distributor survey, as well as the most comprehensive market sizing of the non-major label sector ever conducted. Built on revenue...

Music merchandise demand
Who, what, and where

Cover image for Music merchandise demand

Tatiana Cirisano

October 2024

Consumer behaviour

cds

Spotify

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring...

Music creator survey
Recalibration

Mark Mulligan and Tatiana Cirisano

September 2024

Audience Insight

The music creator economy has been slowly developing but was thrust into the spotlight by a surge of new creators during the Covid lockdowns. As with any bubble, it eventually burst; many creator tools...

Q2 2024 music metrics
Bifurcation is here

Mark Mulligan and Tatiana Cirisano

September 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q2 2024. Consumer data covered includes, streaming app usage, music behaviour, and streaming activities....

Brazil music market
Ready for prime time

Tatiana Cirisano and Leo Morel

September 2024

Business Strategy

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong...

O mercado brasileiro de música
Rumo ao estrelato

Cover image for O mercado brasileiro de música

Leo Morel and Tatiana Cirisano

September 2024

Business Strategy

Una imagen a 20.000 pies Grande parte da população do Brasil adotou o streaming como formato de consumo musical. Atualmente, ele é o principal formato de consumo do país, correspondente a 82% de sua...

French music consumer user profile
Unlocking fandom

Tatiana Cirisano

August 2024

Audience Insight

This report presents MIDiA consumer data for key music behaviours of French consumers. Key data and insights in this report: Monthly music streaming behaviours of French consumers Listening habits of French...

Songwriters take the stage
A new playbook for a new era

Cover image for Songwriters take the stage

Tatiana Cirisano and Fernanda Balzaretti

July 2024

Streaming

Spotify

music industry

The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to...

MIDiA Research 2024-2031 global music publishing forecasts
Managed change

Cover image for MIDiA Research 2024-2031 global music publishing forecasts

Mark Mulligan

July 2024

Business Strategy

Thus far, the 2020s has been a good decade for the music publishing industry. Revenues have continued to grow, streaming royalty rates have improved – spurred by favourable royalty rates board rulings...

The state of music AI
The consumer opportunity lies in modification, not generation

Tatiana Cirisano and Hanna Kahlert

June 2024

Consumer behaviour

music industry

music publishing

MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post...

Reports: Music