Reports: Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Content is king, distribution is queen but retention is revolutionary

Cover image for Content is king, distribution is queen but retention is revolutionary
Tim Mulligan and Hanna Kahlert
Free Report
Video
Music
Games
Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot, SVP of Marketing at BritBox, Nii Mantse Addy, CMO and Head of Marketing at Philo, Nina Laricheva, CEO of Marquee TV, and Hanna Kahlert, Media and Marketing analyst at MIDiA Research.
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The Attention Recession
How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession
Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston
Free Report
Video
Music
Games
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition. MIDiA’s in-house analysts take you through the key insights and trends of this new chapter and its implications across music, video, games, marketing, and audio industries.
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BE THE CHANGE – Women In Music 2022

Cover image for BE THE CHANGE – Women In Music 2022
Hanna Kahlert, Srishti Das and Tatiana Cirisano
Free Report
Music
The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music creators and executives have begun to make room for themselves, laying the groundwork for the industry of tomorrow – not simply fighting an uphill battle against the industry of yesterday.
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Addressable creator markets
An opportunity with many layers

Cover image for Addressable creator markets
Mark Mulligan
Apple
Apple
Artists
The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest. However, because the music creator tools space is a collection of diverse products and services, an underlying challenge has been how to identify exactly what the total addressable market (TAM) is.
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MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

Cover image for MIDiA Research 2021 – 2028 global music forecasts
Mark Mulligan
revenue
Global
Music
This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country level data, including DSP market shares and a detailed methodology statement.
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