mobile games Reports from MIDiA Research

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Cover image for Profiling single-player versus multiplayer gamers

Karol Severin

May 2022

xbox

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly...

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin

March 2022

gaming

Games

entertainment

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and...

Games companies’ video opportunity
From marketing to monetisation

Cover image for Games companies’ video opportunity

Karol Severin

March 2022

Free Report

Streaming

gaming

Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

NFTs and entertainment
Opportunity assessment

Karol Severin

January 2022

Games

mobile games

Epic Games

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies...

Gamer consumer deep dive Q3 2021

Karol Severin

December 2021

gaming

Games

mobile games

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

Gamers & entertainment merchandise

Karol Severin

August 2021

gaming

Games

mobile games

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends
Q2 2017

Cover image for Quarterly Digital Content Trends

Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

February 2017

Spotify

YouTube

Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because...

Facebook The Media Company
If It Looks Like A Duck

Cover image for Facebook The Media Company

Mark Mulligan

December 2016

Paid Content

Facebook

content strategy

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which...

Candy Crush, Clash Of Clans And The Future Of Mobile Games
From Silos To Ecosystems

Cover image for Candy Crush, Clash Of Clans And The Future Of Mobile Games

Karol Severin

August 2016

mobile games

clash of clans

freemium games

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often...

The App Bubble Burst
The Coming App Economy Correction

Karol Severin and Martyn Davies

November 2014

US

UK

France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits,...

Reports: mobile games