Reports: messaging

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Facebook Messenger User Profile
Streaming Savvy Mainstream Messaging App Users

Cover image for Facebook Messenger User Profile
Karol Severin
Facebook Messenger has caught up with WhatsApp, boasting more than 1 billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’...
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MIDiA Research Predictions 2017
The Year Of The Platform

Cover image for MIDiA Research Predictions 2017
Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller
As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further ground to AR, bots will become established, while messaging apps add to their dominant position (even though user growth will slow).
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