Reports: marketing and brands

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The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

December 2019

Spotify

Marketing

Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming...

Reports: marketing and brands

The Paywall Paradox Ring Fencing Advertising’s Most Valuable Consumers

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers