Reports: live sports

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Report by Srishti Das

30 Nov 2021

£3,000.00 excl. VAT

Video

sports rights

live sports

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

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Beyond broadcast
How digital natives will reboot sports content monetisation

Report by Srishti Das

28 Oct 2021

£3,000.00 excl. VAT

Video

YouTube

Amazon

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...

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Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

24 Aug 2021

£3,000.00 excl. VAT

Streaming

Video

Fandom

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

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Sports Rights
The Great Reset

Report by Alistair Taylor

16 Dec 2020

£3,000.00 excl. VAT

Spotify

Spotify

Video

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul...

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COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Report by Alistair Taylor

23 Apr 2020

£3,000.00 excl. VAT

Subscriptions

US

UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

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Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Report by Alistair Taylor

6 Feb 2020

£3,000.00 excl. VAT

Video

Amazon

Facebook

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters,...

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2019-2021
Emerging New Metrics for Sports Streaming Success

Report by Alistair Taylor

14 Jun 2019

£5,000.00 excl. VAT

Streaming

Apple

Video

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such...

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The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

Report by Alistair Taylor

27 Jul 2018

£3,000.00 excl. VAT

Consumer Behaviour

Video

Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a...

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