Reports: ITV

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Burnishing the back catalogue Retention in an inflationary era

Web 3.0 is here Navigating the new culture of digital entertainment

Q2 2020 UK Video Consumer Deep Dive

COVID-19 Entertainment and Leisure Industry Impact Assessment

20/20 Vision MIDiA Research Predictions 2020

TV Network Rankings Brand Equity and the Weaponisation of Originals

Consumer Ad Receptiveness Apathy, Evasion and Engagement

TV Fandom Q2 2018 SVOD Audiences Become Mainstream

The Sports Video Landscape Sports Streaming Services in a Digital First Ecosystem

TV and Video Advertising The Shift to Digital

TV Show Fandom Q2 2017 Measuring The Impact Of US TV

TV Show Fandom Measuring TV Shows’ Real Appeal