Reports: Google

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The future of creator apps Fuelling engagement with fandom

Beyond the hype AI music creation in 2025

MIDiA’s 2025 predictions It’s social’s stage now

The AI entertainment revolution How artificial intelligence will reshape media consumption

Year of change Themes that will shape entertainment in 2023

Podcast videos Format blurring expands podcasts’ future

Audiobook consumer profile Following in podcasts’ footsteps

2023 MIDiA predictions Pivot point

The global podcast opportunity Unlocking format growth

Streaming’s next growth phase The necessity of differentiation

Podcast market value chain The next investment is the listeners

State of the music creator economy Post-lockdown growth

Podcast monetisation and remuneration Balancing creator and platform needs

Audio ad opportunity Niche targeting unlocks attention

Audio consumption The entertainment aficionado opportunity

Fandom and lean-in culture are reshaping video