Reports: Gaming

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Cover image for Defining entertainment superfans

Defining entertainment superfans
Characteristics, categories, and commercial impact

Olivia Jones and Laura Fisher
France Australia Spotify
Superfans represent a highly valuable yet consistently underleveraged audience segment for the entertainment industry. What drives this disconnect is the fact that – despite frequent anecdotal use of the term – a standardised, empirical definition remains absent, preventing companies from systematically identifying, nurturing, and monetising th...
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Cover image for The state of music AI

The state of music AI
The consumer opportunity lies in modification, not generation

Tatiana Cirisano and Hanna Kahlert
Consumer behaviour music industry Music publishing
MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post photos and videos on social media. However, just because everyone can do these things does not mean everyone will want to.
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Cover image for Gamer brand fandom

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin
Gaming Entertainment mobile games
Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines,...
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