Games Reports from MIDiA Research

Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

February 2017

Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because...

Over 50 And Mobile
Profiling The Underserved Older Mobile Consumer

Karol Severin

December 2016

mobile behaviour

50+ segment

50 year old

The over 50 segment has been one of the most neglected during the rise of mobile platforms, social media and digital entertainment. The neglect is understandable considering their well-earned reputation...

MIDiA Research Predictions 2017
The Year Of The Platform

Cover image for MIDiA Research Predictions 2017

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2016

Streaming

Streaming Music

Video

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

Next Generation Apps
The Rise Of Mobile Life Ecosystems

Karol Severin

November 2016

app economy

next generation apps

mobile life ecosystems

The world of mobile is undergoing a seismic shift. It used to be that the smartphone platform world was largely understood in terms of a couple of big operating systems (iOS and Android) and their respective...

Music in Virtual Reality
An Opportunity To Fill The Content Void

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Zach Fuller

September 2016

music industry

music videos

virtual reality

A transformational technology in need of a meaningful content offering meets a wounded industry looking to new revenue streams. Despite their obvious differences, music (as one of the first and most vigorously...

Pokémon Go User Deep Dive
Life After The Hype

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Karol Severin

September 2016

pokemon go

pokemon

niantic

With over 100 million downloads and 20 million daily active users, Pokémon Go has taken the digital world by storm. Although the initial hype is inevitably becoming grounded by reality, Pokémon Go is...

Candy Crush, Clash Of Clans And The Future Of Mobile Games
From Silos To Ecosystems

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Karol Severin

August 2016

mobile games

clash of clans

freemium games

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often...

VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Zach Fuller

July 2016

technology adoption

VR

vr gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable...

App Store Economics
Games Still Dominate But Charts Now Only Tell Part Of The Story

Karol Severin

June 2016

app store

app economy

app charts

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Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

June 2016

Streaming Music

UK

Streaming Video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

Mobile Market Country Profile: France
A Maturing App Market On The Brink Of MNO Consolidation

Karol Severin

February 2016

France

mobile apps

mobile

France is one of the leading European app markets. Like other key markets in the region, the French app market is already maturing with annual revenue and app buyer growth set to slow to single digits...

The Third Screen Revolution
The Explosion In Mobile Video

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Karol Severin and Tim Mulligan

January 2016

content strategy

mobile video

content format innovation

Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about where the future of...

MIDiA Research Predictions, 2016
Video Eats The World

Cover image for MIDiA Research Predictions, 2016

Karol Severin, Mark Mulligan and Tim Mulligan

December 2015

Streaming Music

Streaming Video

digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform...

The Mobile Web
The Lean Back Legacy

Karol Severin

December 2015

lean back

lean forward

Mobile content

Mobile is changing the face of web browsing with a sizeable portion of monthly unique website visitors having already migrated to mobile. This divides between those who visit sites from mobile apps and...

Push Notifications
Vendor Landscape And Best Practices

Karol Severin and Martyn Davies

November 2015

app marketing

notifications

push notifications

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications,...

Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

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Karol Severin and Mark Mulligan

October 2015

apps

mobile apps

mobile

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following websites and social...

App Whales And Minnows
Segmenting Mobile App Buyers

Karol Severin

September 2015

arpu

mobile app economy

app buyers

Despite being small in number, app buyers are the bread and butter of the current mobile app economy accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked...

Mobile Market Country Profile: Germany
A Maturing App Superpower

Karol Severin

July 2015

telco

telcos

iOS

The mobile market in Germany is in the middle of a consumer behavior shift. Smartphone penetration and app usage have entered the mainstream and digital content consumption on mobile is on the rise, but...

Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

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Karol Severin

June 2015

arpu

average revenue per user

mobile apps

The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between...

Mobile App Payments
Fishing For Whales And Minnows

Karol Severin

June 2015

Freemium

app economy

in app purchase

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

Reports: Games