Reports: Games

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Profiling single-player versus multiplayer gamers

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Karol Severin

31 May 2022

Xbox Facebook Twitter

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly important alongside single-player modes. Both segments will remain important for games companies to pay attention to in the mid to long-term.

Cover image for The Attention Recession

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video Music Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition. MIDiA’s in-house analysts take you through the key insights and trends of this new chapter and its implications across music, video, games, mark...

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Esports viewers update
A valuable segment with a (solvable) growth problem

Richard Broadhurst

5 May 2022

Vevo Facebook Twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have large amounts of time and money spent across entertainment, as well as high ad tolerance.

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin

21 Mar 2022

Gaming Entertainment mobile games

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines,...

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Games companies’ video opportunity
From marketing to monetisation

Karol Severin

16 Mar 2022

Free Report

Streaming Gaming Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content creator. Find the full webinar here Let us know your thoughts on this groundbreaking opportunity via email: info@midiaresearch.

Cover image for From marketing to monetisation

From marketing to monetisation
The games video opportunity for games companies

Karol Severin

22 Feb 2022

YouTube Twitch facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content by creators), the monetisation is mostly enjoyed by established games video platforms.

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NFTs and entertainment
Opportunity assessment

Karol Severin

27 Jan 2022

mobile games Epic Games games streaming

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies that wish to soberly assess the opportunities that NFTs can bring.

Cover image for Gamer consumer deep dive Q3 2021

Gamer consumer deep dive Q3 2021

Karol Severin

23 Dec 2021

Gaming mobile games Business Strategy

This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides of data and analysis, as well as detailed Excel files, the topics covered include: mobile gamers, console gamers, computer gamers, Xbox, PlayStation, Nintendo, Dis...

Cover image for Games worlds

Games worlds
Assessing audience reach, value and relevance

Karol Severin

25 Nov 2021

Apple GTA Call of Duty

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities. The key factors to pay attention to are reach, audience value, and relevance.

Cover image for Games discovery and conversion

Games discovery and conversion
Navigating between generations in the 2020s

Karol Severin

30 Sep 2021

Spotify YouTube digital natives

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels and formats pioneered by digital natives, such as creator coverage and social media feeds.

Cover image for Gamers & entertainment merchandise

Gamers & entertainment merchandise

Karol Severin

31 Aug 2021

Gaming Games mobile games

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment spheres together, as and where appropriate. One such opportunity is to build bridges between physical and digital merchandise buying.

Cover image for The esports viewer dossier Q1 2021

The esports viewer dossier Q1 2021

Karol Severin

25 Jun 2021

subscribers Gaming Games

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Cover image for Games subscriptions

Games subscriptions
Early market leaders and consumer profiles emerge

Karol Severin

28 May 2021

Consumer behaviour Apple YouTube

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that emerge with them is becoming increasingly important for developers and publishers alike – be it to make decisions around platform prioritisation...

Cover image for In-game spending

In-game spending
Cross-entertainment product strategy

Karol Severin

30 Apr 2021

YouTube multitasking Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games revenue will need to tap opportunities beyond games-related spending alone, and the wider entertainment demands of consumers.

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Monetising Fandom
Unlocking growth beyond games

Karol Severin

23 Apr 2021

Free Report

digital content Games cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Cover image for Music & Gaming

Music & Gaming
A new way to play

Mark Mulligan, Karol Severin and Keith Jopling

13 Apr 2021

Free Report

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom, not simply relying on consumption. Artists need new ways to connect and transact more productively with their immediate fan bases.

Cover image for Getting serious about esports

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

Alistair Taylor

31 Mar 2021

Yahoo esports Fox

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early stages of the pandemic and first lockdown. Rights holders desperate to maintain connectivity with fans looked to esports to drive engagement and main...

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Sports audiences
The Gen Z opportunity

Alistair Taylor

8 Feb 2021

Apple Apple Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast re...

Cover image for Music and Games Partnership Strategy

Music and Games Partnership Strategy
Beyond the Comfort Zone

Karol Severin

29 Jan 2021

Apple Spotify Spotify

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing models that monetise consumption. These however, typically do not align with the games industry’s spend-centric worldview.

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Next-Generation Consoles
PS5 Starts in Pole Position

Karol Severin

23 Nov 2020

YouTube Amazon Xbox

The winter holiday season has always been important for next-generation console launches, but this one is different. Negative effects of the current recession will intensify, engagement will be less predictable and device-agnostic games subscription competition is set to heat up.

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