Games Reports from MIDiA Research

The esports viewer dossier Q1 2021

Karol Severin

June 2021

gaming

Games

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...

Games subscriptions
Early market leaders and consumer profiles emerge

Karol Severin

May 2021

Consumer Behaviour

Apple

YouTube

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that...

In-game spending
Cross-entertainment product strategy

Karol Severin

April 2021

YouTube

multitasking

Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games...

Monetising Fandom
Unlocking growth beyond games

Karol Severin

April 2021

Free Report

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Music & Gaming
A new way to play

Mark Mulligan, Karol Severin and Keith Jopling

April 2021

Free Report

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom,...

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

Cover image for Getting serious about esports

Alistair Taylor

March 2021

Games

Yahoo

esports

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early...

Sports audiences
The Gen Z opportunity

Alistair Taylor

February 2021

Apple

Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

Music and Games Partnership Strategy
Beyond the Comfort Zone

Cover image for Music and Games Partnership Strategy

Karol Severin

January 2021

Apple

Spotify

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing models...

Next-Generation Consoles
PS5 Starts in Pole Position

Cover image for Next-Generation Consoles

Karol Severin

November 2020

YouTube

Amazon

xbox

The winter holiday season has always been important for next-generation console launches, but this one is different. Negative effects of the current recession will intensify, engagement will be less predictable...

Post-Pandemic Programming Webinar Presentation

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

November 2020

Free Report

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...

The Esports Viewer Dossier
Q2 2020

Cover image for The Esports Viewer Dossier

Karol Severin

August 2020

Games

esports

Audience Insight

The Esports Viewer DossierQ2 2020 covers: Demographics and penetration Genre and sports preferences Time and money spent Service usage Entertainment behaviours...

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

Cover image for Profiling Esports Viewers

Karol Severin

August 2020

Consumer Behaviour

Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream...

Recovery Economics
Outlook for Music, Games, Video & Sports

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

June 2020

Video

recorded music

Music Streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...

Recovery Economics
Games Sees Temporary Bounce but Should Prepare For Decline

Karol Severin

June 2020

Amazon

Netflix

Games

The effects of the coronavirus-induced crisis unfolded in multiple stages, each with its own characteristics. During the early outbreak and strict lockdowns, games engagement benefited greatly. The cessation...

Recovery Economics
Bounce Forward not Back - Slides

Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

June 2020

Free Report

Video

Music

Games

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new...

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

Mark Mulligan, Karol Severin and Keith Jopling

May 2020

live music

live

artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s...

Gamer Consumer Survey
Country Snapshots

Karol Severin

March 2020

US

UK

sweden

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

Battle Royale
The Monetisation Sweet Spot

Karol Severin

January 2020

Facebook

twitter

gaming

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and...

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Karol Severin

September 2019

YouTube

Netflix

Facebook

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting other...

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

Reports: Games