Reports: gamer behaviour

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Games subscriptions
Early market leaders and consumer profiles emerge

Karol Severin

May 2021

Consumer behaviour

Apple

YouTube

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that...

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Karol Severin

September 2019

YouTube

Netflix

Facebook

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting other...

UK Gamer Profile
Digital Entertainment Natives

Karol Severin

June 2018

Apple

Spotify

YouTube

Mobile and PC gamer penetration declined slightly in the UK between Q4 2016 and Q4 2017. Meanwhile, console ownership did not grow either, attesting that the market is constrained by the impending peak...

Profiling Chinese and Indian Gamers

Karol Severin

April 2018

Spotify

YouTube

Saavn

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable...

Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

Karol Severin

September 2017

Music behaviour

music services

playlisting

There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise sales...

Reports: gamer behaviour

Games subscriptions Early market leaders and consumer profiles emerge

US Gamers Targeting Games Franchises to Compete in the Attention Economy

UK Gamer Profile Digital Entertainment Natives

Profiling Chinese and Indian Gamers

Going Beyond Sync Mutually Beneficial Opportunities in Music And Games

Games subscriptions
Early market leaders and consumer profiles emerge

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

UK Gamer Profile
Digital Entertainment Natives

Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games