Reports: gamer behaviour

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Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

Cover image for Going Beyond Sync
Karol Severin
There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise sales and following celebrities on social media, are just a few of the many indicators in which gamers over-index, compared to average consumers.
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