Facebook Reports from MIDiA Research

Reports: Facebook

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Not all social entertainment behaviour is created equal
Audience deep dive

Cover image for Not all social entertainment behaviour is created equal

Report by Hanna Kahlert

3 Jul 2023

£3,000.00 excl. VAT

Spotify

YouTube

xbox

Social is an integral part of entertainment consumption This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and...

Web 3.0 is here
Navigating the new culture of digital entertainment

Cover image for Web 3.0 is here

Report by Hanna Kahlert

2 May 2023

£3,000.00 excl. VAT

Spotify

YouTube

Netflix

AI has already hit entertainment at the industry level – and the impacts on audience culture will not be far behind. A variety of AI tools are now readily available on ‘fremium’ tiers at a consumer...

Profiling Steam users
A valuable gamer niche

Cover image for Profiling Steam users

Report by Karol Severin

6 Apr 2023

£3,000.00 excl. VAT

YouTube

Amazon

Netflix

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative...

Attention economy
Reasons, not ways, to spend attention

Cover image for Attention economy

Report by Hanna Kahlert

1 Mar 2023

£3,000.00 excl. VAT

Spotify

YouTube

Netflix

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

Music’s Instagram moment
The social music creation revolution

Cover image for Music’s Instagram moment

Report by Tatiana Cirisano

1 Mar 2023

£3,000.00 excl. VAT

Consumer Behaviour

Apple

Spotify

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Cover image for Social 2.0

Report by Ashleigh Millar

21 Dec 2022

£3,000.00 excl. VAT

YouTube

Netflix

Facebook

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves...

Social media marketing is becoming its own cultural moment

Cover image for Social media marketing is becoming its own cultural moment

Report by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

£3,000.00 excl. VAT

Spotify

YouTube

Facebook

Audiences are changing the ways they interact with entertainment, as well as how they respond to advertising and marketing designed to promote it. Audiences are increasingly creative and engage in lean-through...

Radio audiences
A window of opportunity

Cover image for Radio audiences

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

Streaming Music

Spotify

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Scenes
A new lens for music marketing

Cover image for Scenes

Report by Mark Mulligan and Tatiana Cirisano

30 Aug 2022

£3,000.00 excl. VAT

Spotify

YouTube

Facebook

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...

Re-creating the creator economy

Cover image for Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Music sync market forecast
Production libraries raise the pitch

Cover image for Music sync market forecast

Report by Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

£5,000.00 excl. VAT

YouTube

Soundcloud

Netflix

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator...

The future of music
The rise of a counterculture industry

Cover image for The future of music

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

Consumer Behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

The attention recession
Post-peak behaviour

Cover image for The attention recession

Report by Mark Mulligan

22 Jun 2022

£3,000.00 excl. VAT

Spotify

YouTube

Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...

Metaverse
Future scenarios for smart TVs

Cover image for Metaverse

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

Video

Amazon

Facebook

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Cover image for Profiling single-player versus multiplayer gamers

Report by Karol Severin

31 May 2022

£3,000.00 excl. VAT

xbox

Facebook

twitter

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly...

Social media user snapshot
Q1 2022

Cover image for Social media user snapshot

Report by Hanna Kahlert

30 May 2022

£5,000.00 excl. VAT

YouTube

Facebook

twitter

This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter, Snapchat, YouTube,...

Social video
TikTok sets the pace

Cover image for Social video

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

Video

YouTube

digital natives

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

Esports viewers update
A valuable segment with a (solvable) growth problem

Cover image for Esports viewers update

Report by Richard Broadhurst

5 May 2022

£3,000.00 excl. VAT

Vevo

Facebook

twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

Audio ad opportunity
Niche targeting unlocks attention

Cover image for Audio ad opportunity

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

Apple

Spotify

YouTube

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

Consumers as creators
The artist / audience line is blurring

Cover image for Consumers as creators

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

Consumer Behaviour

Apple

Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

1
2
3
4
5
6
7
›

Showing 1 to 20 of 128 results.