The AI entertainment revolution
How artificial intelligence will reshape media consumption

Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

£3,000.00 excl. VAT

AI

artificial intelligence

machine learning

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

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Closing the background gap
Focused versus background audio listening

Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

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Attention recession impacts on D2C growth

Report by Richard Broadhurst

26 Jul 2022

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Video

streaming

SVOD

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention...

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Esports viewers update
A valuable segment with a (solvable) growth problem

Report by Richard Broadhurst

5 May 2022

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esports

: esports

entertainment

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

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Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Report by Karol Severin

21 Mar 2022

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Games

audience insight

gaming

The 20,000 foot view Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on...

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From social media to creator tools
The evolution of UGC

Report by Hanna Kahlert

30 Sep 2021

£3,000.00 excl. VAT

entertainment

attention economy

lean in

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions...

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Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

£3,000.00 excl. VAT

media consumption

entertainment consumption

entertainment

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both...

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