Reports: Engagement
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Defining entertainment superfans Characteristics, categories, and commercial impact
Beyond the screen How and why gaming merch and collectibles fuel fandom
Streaming strongholds High-potential markets for global music players
The future of creator apps Fuelling engagement with fandom
Beyond the hype AI music creation in 2025
Leveraging anime A nuanced scene not a genre
AI chatbots The new conductors of entertainment
The superfans of music superstars Identity and cut-through
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
Closing the background gap Focused versus background audio listening
Attention recession impacts on D2C growth
Audio ad opportunity Niche targeting unlocks attention
From social media to creator tools The evolution of UGC
Unlocking mainstream AVOD The silver streamer catalyst
