Reports: echo

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

Mark Mulligan

October 2019

Apple

Beats

Spotify

The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back – driven in large part...

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State of the Streaming Nation 3.0
Multi-Paced Growth

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

  2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

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The Voice Market and Behaviour Trends Overview

Karol Severin

March 2019

Facebook

Twitter

iPhone

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in...

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MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

Mark Mulligan

September 2018

Apple TV

wireless speakers

Amazon Echo

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology,...

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Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Mark Mulligan

November 2017

Streaming

Streaming Music

Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market...

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State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

Mark Mulligan

October 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

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State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

Mark Mulligan

May 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

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Voice Control
Market Strategy for the Next Major Hardware Paradigm

Zach Fuller

May 2017

Apple

Marketing

Amazon

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become...

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