DTC Reports from MIDiA Research

D2C 2020
Media, Tech and Communications Majors Go Head to Head

Report by Tim Mulligan

30 Apr 2020

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising...

Building Show Fandom in the Streaming Era

Report by Tim Mulligan

13 Feb 2020

£3,000.00 excl. VAT

tv show marketing

Marketing

streaming tv shows

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

US Video Consumer Behaviour Q4 2019
End of the Beginning for the Streaming Transition

Cover image for US Video Consumer Behaviour Q4 2019

Report by Tim Mulligan

30 Jan 2020

£3,000.00 excl. VAT

DTC

direct-to-consumer

D2C entrants

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video on demand (SVOD),...

Direct to Consumer 1.1
Video’s Big Bang Moment

Report by Tim Mulligan

14 Oct 2019

£4,000.00 excl. VAT

DTC

direct-to-consumer

streaming

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

US Streaming Video
How Ad Supported Will Reshape the Market

Report by Tim Mulligan

11 Oct 2019

£3,000.00 excl. VAT

AVOD

ad-supported

paywall challenge

In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing competition for consumers’...

US SVOD Subscriber Deep Dive
2019

Cover image for US SVOD Subscriber Deep Dive

Report by Tim Mulligan

31 Jul 2019

£3,000.00 excl. VAT

2019 US SVOD Subscriber Deep Dive

DTC

direct-to-consumer

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon Prime Video, Hulu,...

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Report by Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

netflix

Netflix Q2 2019

post peak

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

Direct to Consumer
Video’s Big Bang Moment

Report by Tim Mulligan

7 Jun 2019

£5,000.00 excl. VAT

DTC

direct-to-consumer

streaming

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Report by Tim Mulligan

25 Mar 2019

£2,000.00 excl. VAT

streaming

streaming video

SVOD

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite....

Reports: DTC