Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

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Games discovery and conversion
Navigating between generations in the 2020s

Report by Karol Severin

30 Sep 2021

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games discovery

digital natives

word of mouth

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels...

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Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Report by Hanna Kahlert

24 Mar 2021

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Amazon

amazon prime video

AppleTV+

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,...

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Sports Rights
The Great Reset

Report by Alistair Taylor

16 Dec 2020

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Amazon

BT Sport

BT

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul...

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Managing Fandom
Competing For Audience Attention Across Content Formats

Report by Georgia Meyer

16 Nov 2018

gamers

console gamers

mobile gamers

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video...

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Snapchat User Profile
Valuable, Digitally Savvy Millennials

Report by Mark Mulligan

17 Nov 2016

messenger apps

messaging apps

messaging

20,000 Foot View Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands,...

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Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Report by Tim Mulligan

2 Jul 2015

SVOD

Physical ownership

emerging markets

The 20,000 Foot View It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium...

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The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Report by Mark Mulligan

4 Jul 2014

digital natives

digital immigrants

consumer behaviour

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity...

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