Reports: digital advertising

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

Mark Mulligan

February 2018

YouTube

Facebook

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing...

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UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

Zach Fuller

December 2017

digital advertising

uk ad market

tv ad decline

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1 grow...

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UK Digital Publishing Subscriptions
Niche Audiences And High ARPU Opportunity

Zach Fuller

November 2017

Subscriptions

publishing

digital advertising

The current post-social media landscape has facilitated unprecedented global distribution of news while irrevocably shifting their value proposition. UK news entities have begun to discover that they are...

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MIDiA Research Predictions 2017
The Year Of The Platform

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2016

Streaming

Streaming Music

Video

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

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