Deezer Reports from MIDiA Research

Global South rising
Streaming audiences in China, Turkey, and South Africa

Tatiana Cirisano

November 2024

Deezer

It is increasingly clear that the future of the global music streaming business relies heavily on the Global South markets, which include Latin America, Asia Pacific, and the Rest of World. Most subscription...

US millennial snapshot
A looming generational blind spot

Kriss Thakrar and Tatiana Cirisano

April 2023

Spotify

YouTube

Deezer

In the US, 25-34-year-olds are the music industry’s most valuable segment. Yet their relationship with streaming is tenuous. Streaming is not meeting these consumers’ need for a more social, less algorithm-driven...

Closing the background gap
Focused versus background audio listening

Cover image for Closing the background gap

Kriss Thakrar, Tatiana Cirisano and Annie Langston

November 2022

Spotify

Radio

YouTube

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

The global podcast opportunity
Unlocking format growth

Cover image for The global podcast opportunity

Annie Langston

November 2022

sweden

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

DSP user profiles
Small is beautiful

Mark Mulligan

November 2022

Spotify

YouTube

Deezer

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

Streaming’s next growth phase
The necessity of differentiation

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Tatiana Cirisano

October 2022

Apple

Spotify

YouTube

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...

Music market subscriber shares 2021
Growth is not letting up yet

Cover image for Music market subscriber shares 2021

Mark Mulligan

December 2021

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

Music consumer survey Q1 2021
YouTube extends its reach

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Mark Mulligan

July 2021

Spotify

YouTube

Deezer

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic...

Spotify Q1 2021 earnings
Shifting headwinds

Cover image for Spotify Q1 2021 earnings

Mark Mulligan

May 2021

Spotify

YouTube

Deezer

The first quarter of the year is usually a slow one for Spotify, but Q1 2021 saw a few metrics slowing more than in previous years. There were lots of solid performance metrics in Spotify’s results and...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

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Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label...

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

April 2020

Free Report

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

COVID-19
Entertainment and Leisure Industry Impact Assessment

Mark Mulligan

March 2020

Apple

Spotify

artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors...

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

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Mark Mulligan

January 2020

creators

iTunes

Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment...

Music Subscriber Market Shares 3.0
The Big Three Dominate

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Mark Mulligan

December 2019

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

YouTube Music Curators
Media Assets or Next-Gen Labels?

Zach Fuller

December 2019

Spotify

music publishing

YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2019

Apple

Spotify

discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the...

The Playlist Revolution
Streaming’s Battleground

Zach Fuller

September 2019

Streaming Music

Apple

Spotify

Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire sector. While playlists...

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

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Mark Mulligan

September 2019

music consumers

iTunes store

Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time...

Truth and Trust in the Era of Fake News

Mark Mulligan

May 2019

Apple

Spotify

Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles...

State of the Streaming Nation 3.0
Multi-Paced Growth

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Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

Reports: Deezer