DAZN Reports from MIDiA Research

Live sport 2.0
Capturing younger audiences with the creator economy

Report by Ben Woods

1 Jun 2023

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations...

Watch parties
Rebooting the watercooler moment

Report by Ben Woods

1 Feb 2023

£3,000.00 excl. VAT

Video

Amazon

Amazon Prime Video

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content...

Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00 excl. VAT

Amazon

Amazon Prime Video

Amuse

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics...

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

£5,000.00 excl. VAT

amazon channels

Amazon Prime

Apple One

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond....

DAZN 2019 Financials and Subscriber Deep Dive
Domestic Rights Key to Unlocking Audiences

Cover image for DAZN 2019 Financials and Subscriber Deep Dive

Report by Alistair Taylor

30 Sep 2020

£3,000.00 excl. VAT

Video

Access Industries

Bayern Munich

DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked a year of consolidation...

Recovery Economics
Post-Lockdown Sports

Report by Alistair Taylor

28 Aug 2020

£3,000.00 excl. VAT

Video

Media and Marketing

Critical Developments

As live sports resume following the coronavirus crisis lockdowns, the long-term impact of sports’ mass hiatus will be substantial. An activity gap created a void state for consumers, freeing up previously...

Sports Consumption
Measuring COVID-19’s Impact

Report by Alistair Taylor

10 Jul 2020

£3,000.00 excl. VAT

coronavirus

coronavirus pay-TV

coronavirus streaming services

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting...

COVID-19
Impact on Entertainment Demand and Behaviours

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Free Report

Covid-19

Critical Developments

Amazon

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people...

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Report by Alistair Taylor

23 Apr 2020

£3,000.00 excl. VAT

oronavirus

Pay-TV

streaming services

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

COVID-19
The Self-Isolation Entertainment Boom

Report by Mark Mulligan

6 Apr 2020

Free Report

covid 19

coronavirus

media consumption

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Report by Alistair Taylor

6 Feb 2020

£3,000.00 excl. VAT

rights holders

sports fans

betting and gaming companies

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters,...

20/20 Vision
MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

£5,000.00 excl. VAT

user modified content

abundance paradox

tech

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and...

US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

£3,000.00 excl. VAT

peak attention economy

attention

engagement

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

Sports Rights
Measuring the ROI for Streaming

Report by Alistair Taylor

30 Oct 2019

£3,000.00 excl. VAT

peak attention economy

competition

finite resources

Measuring streaming sports audience engagement is paramount when determining which rights mix consumers are actually willing to pay for. Netflix has shown that in a saturated market, retaining consumer...

Recession Impact
How an Economic Downturn Could Reshape Digital Media

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

£5,000.00 excl. VAT

recession

economic cycles

economic downturn

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00 excl. VAT

peak attention economy

attention economy

value proposition

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

Sports and the Tech Majors
A Competitive Partnership

Cover image for Sports and the Tech Majors

Report by Alistair Taylor

5 Jul 2019

Free Report

Video

Amazon

Amazon Prime Video

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such...

2019-2021
Emerging New Metrics for Sports Streaming Success

Report by Alistair Taylor

14 Jun 2019

£5,000.00 excl. VAT

licensing

rights acquisition

bidding

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such...

Sports SVOD Services Deep Dive

Report by Alistair Taylor

23 May 2019

£2,000.00 excl. VAT

Sports-centric

streaming services

subscription video on demand

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’...

Streaming Video Consumer Trends Q4 2018
Reaching The Post-Peak Attention Economy

Cover image for Streaming Video Consumer Trends Q4 2018

Report by Alistair Taylor

6 Feb 2019

£5,000.00 excl. VAT

Amazon Prime Music

Amazon Prime Video

Apple

With streaming video subscriptions surpassing that of pay-TV in Q1 2018, traditional linear providers are under growing pressure to better understand consumer consumption habits. Pay-TV failed to entice...

Reports: DAZN