Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Creators and the creator economy Defining the undefinable
Analogue revival A cultural pendulum swing
Death of the town square Social fragmentation and a decentralised digital future
The AI entertainment revolution How artificial intelligence will reshape media consumption
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
Social 2.0 Social media’s survival of the fittest, and how marketers fit in
After digital The search for a cheaper cultural moment
The shift indoors Entertainment audiences’ search for the affordable and the meaningful
State of the music creator economy Post-lockdown growth
Games’ cultural role in the 2020s
Re-creating the creator economy
Consumers as creators The artist / audience line is blurring
Hybrid futures MIDiA 2022 predictions
Fandom drivers From fan psychology to NFT demand
