creator tools Reports from MIDiA Research

Reports: creator tools

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music’s Instagram moment
The social music creation revolution

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Report by Tatiana Cirisano

1 Mar 2023

£3,000.00 excl. VAT

Consumer Behaviour

Apple

Spotify

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

Consumer Behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

Consumer Behaviour

Apple

Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

Games companies’ video opportunity
From marketing to monetisation

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Report by Karol Severin

16 Mar 2022

Free Report

Streaming

gaming

Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

Music creator tools forecast
Moving towards a hybrid future

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Report by Mark Mulligan

24 Sep 2021

£5,000.00 excl. VAT

creators

Apple

Spotify

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...

Creator hubs
Creator tools’ next growth driver

Report by Mark Mulligan and Kriss Thakrar

7 Sep 2021

£3,000.00 excl. VAT

creators

Spotify

artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned...

Addressable creator markets
An opportunity with many layers

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Report by Mark Mulligan

29 Jul 2021

£4,000.00 excl. VAT

Apple

artists

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

In-game spending
Cross-entertainment product strategy

Report by Karol Severin

30 Apr 2021

£3,000.00 excl. VAT

YouTube

multitasking

Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games...

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

£3,000.00 excl. VAT

creators

Spotify

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the...

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Report by Hanna Kahlert

19 Apr 2021

£3,000.00 excl. VAT

Innovation

YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,...

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

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Report by Hanna Kahlert

24 Mar 2021

£3,000.00 excl. VAT

Streaming

discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,...

Creator Tools
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

£7,500.00 excl. VAT

creators

Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...