consumer behaviour Reports from MIDiA Research

Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats.…

Games subscriptions
Early market leaders and consumer profiles emerge

Report by Karol Severin

28 May 2021

Games

Product Strategy

games subscriptions

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that…

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These…

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

Cover image for Profiling Esports Viewers

Report by Karol Severin

11 Aug 2020

£3,000.00

Esports viewers

esports audiences

games video

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream…

India Music Consumer Behaviour
Fragmentation and Disruption

Cover image for India Music Consumer Behaviour

Report by Mark Mulligan and Srishti Das

28 Apr 2020

india

india streaming

india music market

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and…

Music Consumer Survey
Country Snapshots

Report by Mark Mulligan

27 Mar 2020

£3,000.00

Music consumer

Music

music listener

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

Video Consumer Survey
Country Snapshots

Report by Tim Mulligan

23 Mar 2020

£3,000.00

Video consumer snapshot

consumer insight

Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

The Post-Peak Attention Economy
What’s Next for Entertainment?

Cover image for The Post-Peak Attention Economy

Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore…

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Report by Alistair Taylor

19 Nov 2018

SVOD

subscription video on demand

consumer consumption

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides…

The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

Cover image for The Sports Video Landscape

Report by Alistair Taylor

27 Jul 2018

£3,000.00

Amazon

e-commerce

EPL

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and…

Voice Control Devices
Early Audience Behaviours and Adoption

Report by Zach Fuller

29 Mar 2018

£3,000.00

Amazon Echo

voice control technology

voice devices

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware…

Streaming Music Growth
How The S-Curve Will Determine Growth

Report by Mark Mulligan

24 Apr 2017

streaming music

streaming subscriptions

streaming

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the…

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Cover image for Profiling The Mobile Messaging App User

Report by Karol Severin

30 May 2016

Mobile messaging

messaging apps

messaging app users

The 20,000 Foot View With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep…

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Cover image for The Brazilian Music Consumer

Report by Leo Morel

8 May 2015

£300.00

brazil

brazilian music market

digital music

The 20,000 Foot View The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil…

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Report by Mark Mulligan

12 Feb 2015

consumer behavior

consumer behaviour

music consumers

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Report by Mark Mulligan

12 Feb 2015

£300.00

brazil

brazilian music market

p2p

The 20,000 Foot View During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian…

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Cover image for Music Consumer Segmentation

Report by Mark Mulligan

18 Dec 2014

consumer segmentation

consumer behavior

consumer behaviour

The 20,000 Foot View Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over…

Holiday Gifting
Music’s Gifting Digital Double Whammy

Report by Mark Mulligan

11 Dec 2014

consumer behavior

consumer behaviour

music consumers

The 20,000 Foot View The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales…

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

streaming

YouTube

music videos

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in…

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Cover image for The Digitally Native Music Consumer

Report by Mark Mulligan

4 Jul 2014

digital natives

digital immigrants

consumer behaviour

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity…

Reports: consumer behaviour