Reports: consumer behavior

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

How Consumers Adopt Technology
Why The S-Curve Rules

Mark Mulligan

November 2016

consumer behavior

early adopters

mainstream

Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile app stores are enabling...

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The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Leo Morel

May 2015

consumer behavior

Consumer Behaviour

Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music...

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The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

February 2015

superfan

consumer behavior

Consumer Behaviour

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

February 2015

consumer behavior

Consumer Behaviour

music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire...

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Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Mark Mulligan

December 2014

consumer behavior

Consumer Behaviour

music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade...

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Holiday Gifting
Music’s Gifting Digital Double Whammy

Mark Mulligan

December 2014

consumer behavior

Consumer Behaviour

music consumers

The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least...

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Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Mark Mulligan and Martyn Davies

October 2014

consumer behavior

Consumer Behaviour

Subscriptions

YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only...

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