Call of Duty Reports from MIDiA Research

The single-player opportunity
Course correcting from a red to blue ocean

Cover image for The single-player opportunity

Rhys Elliott

September 2024

xbox

The AAA PC and console games market is facing growth issues, money is more expensive, and developers are facing pressure to become leaner, more profitable, and take fewer risks. Many game makers, including...

Tipping point
The coming consolidation of live service games

Karol Severin and Perry Gresham

July 2023

ariana grande

Call of Duty

FIFA

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years....

Rebooting video fandom
Games as a video streaming genre

Tim Mulligan, Karol Severin, Perry Gresham, Samuel Griffin and Ben Woods

March 2023

Apple

Apple TV

Netflix

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

The next challenge for esports
Striking the balance between creators and athletes

Cover image for The next challenge for esports

Karol Severin and Samuel Griffin

December 2022

Call of Duty

Business Strategy

Games industry

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...

The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

June 2022

Consumer behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Esports viewers update
A valuable segment with a (solvable) growth problem

Richard Broadhurst

May 2022

Vevo

Facebook

Twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

From marketing to monetisation
The games video opportunity for games companies

Cover image for From marketing to monetisation

Karol Severin

February 2022

YouTube

Twitch

facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content...

Games worlds
Assessing audience reach, value and relevance

Karol Severin

November 2021

Apple

Games

gta

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities. The...

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Cover image for Digital consumption habits

Hanna Kahlert

March 2021

Streaming

Discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime...

Sports audiences
The Gen Z opportunity

Alistair Taylor

February 2021

Apple

Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

Sports Consumption
Measuring COVID-19’s Impact

Alistair Taylor

July 2020

Apple

Video

Discovery

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting...

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

Mark Mulligan, Karol Severin and Keith Jopling

May 2020

live music

live

Artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s...

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

April 2020

Free Report

Streaming

Spotify

Artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Alistair Taylor

February 2020

Video

Amazon

Facebook

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters,...

Battle Royale
The Monetisation Sweet Spot

Karol Severin

January 2020

Facebook

Twitter

Gaming

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and...

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Karol Severin

September 2019

YouTube

Netflix

Facebook

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting other...

Call Of Duty Fan Profile
Hardcore Gamers Become Video Fans

Karol Severin

June 2017

Games

aaa title fans

triple a title fans

Though Call of Duty (CoD) fans show similar behaviours to the fans of other AAA Games titles, demographically they more closely resemble hard-core gamers. What is more, the amount of time they spend gaming...

Grand Theft Auto Fan Profile
The Mainstream Hardcore Gamers

Karol Severin

May 2017

YouTube

Deezer

Games

Grand Theft Auto (GTA) is among the most popular console game title franchises in the market. Despite the controversy, the brand has managed to establish a solid fan foothold across genders and ages. GTA...

The Emergence Of The Always On Gamer
Profiling Console Owners

Cover image for The Emergence Of The Always On Gamer

Karol Severin

March 2017

Apple

Google

Apple TV

The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console...

Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

February 2017

Spotify

YouTube

Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because...

Reports: Call of Duty