Reports: Call of Duty
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Is in-game advertising the next frontier for PC and console games?
Flipping the script Game IP transmedia needs to evolve
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
The single-player opportunity Course correcting from a red to blue ocean
Tipping point The coming consolidation of live service games
Rebooting video fandom Games as a video streaming genre
The next challenge for esports Striking the balance between creators and athletes
The future of music The rise of a counterculture industry
Esports viewers update A valuable segment with a (solvable) growth problem
From marketing to monetisation The games video opportunity for games companies
Games worlds Assessing audience reach, value and relevance
Digital consumption habits How tomorrow’s audiences will reshape entertainment
Sports audiences The Gen Z opportunity
Sports Consumption Measuring COVID-19’s Impact
