business strategy Reports from MIDiA Research

Podcast market value chain
The next investment is the listeners

Cover image for Podcast market value chain

Report by Annie Langston

27 Oct 2022

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

audio

business strategy

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video

audio

audience insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Podcast monetisation and remuneration
Balancing creator and platform needs

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Report by Annie Langston

22 Aug 2022

£3,000.00 excl. VAT

advertising

platform subscriptions

creator subscriptions

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space,...

The video attention reboot
How video is being impacted by the attention recession

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Report by Tim Mulligan and Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

Critical Developments

attention recession

lean-through

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video...

Audio creators
The new creative frontier

Report by Annie Langston

27 Jul 2022

£3,000.00 excl. VAT

audio creators

Podcasts

podcast creators

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent...

Music sync market forecast
Production libraries raise the pitch

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Report by Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

£5,000.00 excl. VAT

Music

business strategy

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

music industry

music streaming

fandom

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

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Report by Tim Mulligan

30 Jun 2022

£3,000.00 excl. VAT

Video

streaming retention

video monetisation

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge...

The attention recession
Post-peak behaviour

Report by Mark Mulligan

22 Jun 2022

£3,000.00 excl. VAT

attention recession

attention economy

Inflation

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

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Report by Tim Mulligan

26 Apr 2022

£3,000.00 excl. VAT

NFTs

Video

business strategy

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent...

Music industry earnings 2021
Riding the wave

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Report by Mark Mulligan

24 Apr 2022

£5,000.00 excl. VAT

streaming music

earnings

music earnings

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

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Report by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

£5,000.00 excl. VAT

Music

Investment

music streaming

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

AVOD
A market primed for success

Report by Tim Mulligan

24 Mar 2022

£3,000.00 excl. VAT

Video

business strategy

The 20,000 foot view The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer...

Games companies’ video opportunity
From marketing to monetisation

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Report by Karol Severin

16 Mar 2022

Free Report

Games

gaming

gaming culture

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

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Report by Tim Mulligan

11 Feb 2022

£3,000.00 excl. VAT

Squid Game

globalisation 2.0

TV hits

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit...

State of the live streaming nation
Reframing the format post-lockdown

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Report by Tatiana Cirisano

28 Jan 2022

£5,000.00 excl. VAT

live streaming

live music

Live entertainment

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes,...

Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

MIDiA Research Predictions

Cultural Trends

social media

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Gamer consumer deep dive Q3 2021

Report by Karol Severin

23 Dec 2021

£5,000.00 excl. VAT

gaming

mobile games

games subscriptions

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

Reports: business strategy