The video attention reboot
How video is being impacted by the attention recession

Report by Tim Mulligan and Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

Critical Developments

attention recession

lean-through

20,000 foot view:  With the attention recession in full swing following the lockdown boom, video is already feeling the pinch as evidenced by Netflix’s declining subscriber count. The mainstreaming...

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Audio creators
The new creative frontier

Report by Annie Langston

27 Jul 2022

£3,000.00 excl. VAT

audio creators

Podcasts

podcast creators

20,000 foot view:  While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance...

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Music sync market forecast
Production libraries raise the pitch

Report by Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

£5,000.00 excl. VAT

Music

business strategy

20,000 foot view:  Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases...

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The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

music industry

music streaming

fandom

20,000 foot view:  Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither...

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The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Report by Tim Mulligan

30 Jun 2022

£3,000.00 excl. VAT

Video

streaming retention

video monetisation

20,000 foot view:  With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for...

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The attention recession
Post-peak behaviour

Report by Mark Mulligan

22 Jun 2022

£3,000.00 excl. VAT

attention recession

attention economy

Inflation

20,000 foot view:  The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started...

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Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

20,000 foot view:  Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing...

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Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Report by Tim Mulligan

26 Apr 2022

£3,000.00 excl. VAT

NFTs

Video

business strategy

20,000 foot view: Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this,...

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Music industry earnings 2021
Riding the wave

Report by Mark Mulligan

24 Apr 2022

£5,000.00 excl. VAT

streaming music

earnings

music earnings

20,000 foot view:  In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies...

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Music catalogue acquisition
Picking apart the $5 billion competition for icons

Report by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

£5,000.00 excl. VAT

Music

Investment

music streaming

  A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

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AVOD
A market primed for success

Report by Tim Mulligan

24 Mar 2022

£3,000.00 excl. VAT

Video

business strategy

The 20,000 foot view The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer...

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Games companies’ video opportunity
From marketing to monetisation

Report by Karol Severin

16 Mar 2022

Free Report

Games

gaming

gaming culture

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

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TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Report by Tim Mulligan

11 Feb 2022

£3,000.00 excl. VAT

Squid Game

globalisation 2.0

TV hits

  Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit...

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State of the live streaming nation
Reframing the format post-lockdown

Report by Tatiana Cirisano

28 Jan 2022

£5,000.00 excl. VAT

live streaming

live music

Live entertainment

  The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes,...

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Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

MIDiA Research Predictions

Cultural Trends

social media

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '.  Watch the webinar here ....

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Gamer consumer deep dive Q3 2021

Report by Karol Severin

23 Dec 2021

£5,000.00 excl. VAT

gaming

mobile games

games subscriptions

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

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Music market subscriber shares 2021
Growth is not letting up yet

Report by Mark Mulligan

22 Dec 2021

streaming

music streaming

subscriptions

  This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

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Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

22 Dec 2021

£3,000.00 excl. VAT

Online video

subscription video on demand

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

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2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00 excl. VAT

Media and Marketing

business strategy

2022 predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. ...

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Consolidation and retention
How D2C is now driving video M&A strategy

Report by Tim Mulligan

30 Nov 2021

Free Report

Online video

subscription video on demand

streaming video

  The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

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