Reports: brands

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Defining entertainment superfans Characteristics, categories, and commercial impact

Social as the home of online scenes Going beyond viral moments

The future of creator apps Fuelling engagement with fandom

Beyond the hype AI music creation in 2025

Label services vendor landscape Rise of the atomised label

MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy

State of the music creator economy AI’s growing reach

Music’s podcast potential Focus on branding over discovery

Esports viewers update A valuable segment with a (solvable) growth problem

Recession Impact Music Industry 2020 Growth Scenarios

Consumer Engagement Building Sustainable Brands in 2020 and Beyond

Ad Receptiveness Consumer Survey Country Snapshots

The Paywall Paradox Ring Fencing Advertising’s Most Valuable Consumers