Reports: brands

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

MIDiA Research global games forecasts 2025–2031
The market is mature, so double-digit growth is a fantasy

Perry Gresham, Mark Qi and Rhys Elliott

January 2025

US

Global

Gaming

Interested in ' MIDiA Research global games forecasts 2025–2031' ? Access the free version here . Recent years have been tough for the games market. Like many industries, gaming overextended itself following...

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State of the music creator economy
AI’s growing reach

Mark Mulligan and Tatiana Cirisano

January 2025

Innovation

Creators

revenue

Still recovering from post-pandemic aftershocks, the music creator economy now faces unprecedented disruption from generative AI. More people are creating than ever before (both as creators and consumers)...

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Music’s podcast potential
Focus on branding over discovery

Annie Langston

August 2023

Labels

Streaming

Artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their music,...

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Esports viewers update
A valuable segment with a (solvable) growth problem

Richard Broadhurst

May 2022

Vevo

Facebook

Twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

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Recession Impact
Music Industry 2020 Growth Scenarios

Mark Mulligan

June 2020

live music

Music publishing

Record labels

As part of MIDiA’s research stream focused on how COVID-19 is impacting the entertainment industries, this report explores how the combination of lockdown measures and the coming recession will impact...

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Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Hanna Kahlert

April 2020

Video

Marketing

YouTube

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time spent...

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Ad Receptiveness Consumer Survey
Country Snapshots

Mark Mulligan

March 2020

Subscriptions

Marketing

Music streaming

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

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The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

December 2019

Spotify

Marketing

Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming...

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