Australia Reports from MIDiA Research

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video consumer snapshot Q1 2021

Tim Mulligan

May 2021

US

UK

France

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s...

Podcast audiences
Competing for attention

Mark Mulligan

May 2021

US

UK

France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

Podcasts Q2 2020
Spotify Takes an Early Lead

Mark Mulligan

October 2020

US

UK

France

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with...

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Alistair Taylor

April 2020

Subscriptions

US

UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

Music Consumer Survey
Country Snapshots

Mark Mulligan

March 2020

Consumer behaviour

Streaming

US

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

Gamer Consumer Survey
Country Snapshots

Karol Severin

March 2020

US

UK

sweden

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

SVOD Stacking
Direct to Consumer Services Set to Move the Needle

Tim Mulligan

March 2019

Streaming

US

UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite....

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

November 2018

Consumer behaviour

US

UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the...

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

The Sports Rights Bubble
Reaching The Tipping Point

Cover image for The Sports Rights Bubble

Tim Mulligan

January 2018

UK

Australia

Video

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are...

The Top TV Shows Of 2017
Netflix Steals A March

Cover image for The Top TV Shows Of 2017

Tim Mulligan

December 2017

Streaming

US

UK

With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Tim Mulligan

October 2017

US

UK

Australia

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement...

Quarterly Digital Content Trends
Q2 2017

Cover image for Quarterly Digital Content Trends

Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

August 2017

Streaming

US

UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows...

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

July 2017

Streaming

US

UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot....

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Tim Mulligan

July 2016

Australia

Online video

video consumers

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition....

Reports: Australia