Reports: Attention
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social audiences are fragmenting Social platform user profile
The audio creator opportunity Audio creator behaviours and monetisation potential
Streaming TV’s fight on social’s stage Tactics for a short-form video future
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
Music’s podcast potential Focus on branding over discovery
Closing the background gap Focused versus background audio listening
Audio ad opportunity Niche targeting unlocks attention
Attention economy After the lockdown boom
Media consumption Lockdown’s attention boom
Peak Attention Competing in a Saturated Attention Economy
