Reports: arpu

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Mobile Messaging Platforms
The Mobile Experience Revolution

Karol Severin

July 2016

arpu

mobile app economy

messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android...

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App Whales And Minnows
Segmenting Mobile App Buyers

Karol Severin

September 2015

arpu

mobile app economy

app buyers

Despite being small in number, app buyers are the bread and butter of the current mobile app economy accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked...

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Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

Karol Severin

June 2015

arpu

average revenue per user

mobile apps

The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between...

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