Reports: AOL

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Attention economy
Reasons, not ways, to spend attention

Hanna Kahlert

March 2023

Spotify

YouTube

Netflix

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Hanna Kahlert

April 2021

Innovation

YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,...

Peak Attention
Competing in a Saturated Attention Economy

Mark Mulligan and Karol Severin

March 2020

Apple

Spotify

Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was...

Spotify Q1 2018 Earnings
Steady Course But Is It Enough?

Cover image for Spotify Q1 2018 Earnings

Mark Mulligan

May 2018

Subscriptions

Streaming

Streaming Music

On the 2 May 2018 Spotify released its first quarterly earnings. The results fundamentally represent a continuation of the figures presented in Spotify’s F1 filing and show strong results across most...

Spotify Earnings
Growth Still Comes At A Cost

Mark Mulligan

June 2017

Streaming

Streaming Music

Spotify

Spotify’s 2016 accounts reveal strong growth in both revenue and user, as well as improved conversion to paid. But they also show growing losses (both in absolute and relative terms) for streaming music’s...

Reports: AOL

Attention economy Reasons, not ways, to spend attention

Social media reboot The rise of social 2.0 and the emancipation of the digital native

Peak Attention Competing in a Saturated Attention Economy

Spotify Q1 2018 Earnings Steady Course But Is It Enough?

Spotify Earnings Growth Still Comes At A Cost

Attention economy
Reasons, not ways, to spend attention

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Peak Attention
Competing in a Saturated Attention Economy

Spotify Q1 2018 Earnings
Steady Course But Is It Enough?

Spotify Earnings
Growth Still Comes At A Cost