The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00 excl. VAT

Amazon

amazon prime video

Disney+

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive...

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The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

Report by Hanna Kahlert

22 Jul 2021

£3,000.00 excl. VAT

consumer insight

streaming

digital first

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly differentiated,...

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MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Report by Tim Mulligan

28 Jun 2021

£5,000.00 excl. VAT

Video

forecast

2021

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel...

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Live streamed concert demand
Ready for prime time

Report by Mark Mulligan, Karol Severin and Kriss Thakrar

21 May 2021

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live streamed concerts

live stream concerts

virtual concerts

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too the...

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The rise of the silver streamer
55+ demographic reshapes video streaming

Report by Tim Mulligan

30 Apr 2021

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silver streamer reaggregation

video ecosystems

d2c

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand...

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Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Report by Hanna Kahlert

24 Mar 2021

£3,000.00 excl. VAT

Amazon

amazon prime video

AppleTV+

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,...

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Q4 2020 US D2C deep dive
An attention recession looms

Report by Tim Mulligan

28 Feb 2021

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q4 2020

US D2C

Deep Dive

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix,...

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2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

£3,000.00 excl. VAT

Cultural Trends

lockdown

attention economy

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic...

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Sports audiences
The Gen Z opportunity

Report by Alistair Taylor

8 Feb 2021

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Activision Blizzard

Amazon

amazon prime video

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

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The Great Reaggregation
Lockdown, Demand and Consolidation

Report by Tim Mulligan

29 Jan 2021

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Video

reaggregation

video ecosystems

COVID-19 removed the constraints imposed by peak attention, leading to a surge in home-based entertainment consumption and streaming adoption. Fortuitous timing, enforced home working and the end of the...

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Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00 excl. VAT

Amazon

amazon prime video

Amuse

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics...

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Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

Report by Tim Mulligan

27 Nov 2020

£3,000.00 excl. VAT

AVOD

streaming video

d2c

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily...

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The Case for News in Video D2C Services

Report by Tim Mulligan

30 Oct 2020

£3,000.00 excl. VAT

news

news consumer

Video D2C

Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars....

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Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Report by Tim Mulligan and Alistair Taylor

5 Oct 2020

£3,000.00 excl. VAT

UK Sports Betting

sports better

sports betting

Methodology: This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports...

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Q2 2020 UK Video Consumer Deep Dive

Report by Tim Mulligan

19 Aug 2020

£3,000.00 excl. VAT

UK Video

UK SVOD

uk tv

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration –...

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