Amazon Reports from MIDiA Research

The state and future of music fandom
Unleashing fan creativity

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Report by Tatiana Cirisano

21 Aug 2023

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

The FAST advantage
Build sustainable consumer models

Report by Tim Mulligan and Ben Woods

14 Aug 2023

£3,000.00 excl. VAT

Streaming

FAST

implications

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement...

US SVOD consumer podcast engagement
Audio is the new spinoff

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Report by Annie Langston

1 Jun 2023

£3,000.00 excl. VAT

Amazon

Amazon Fire TV

Amazon Prime Video

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For...

Profiling Steam users
A valuable gamer niche

Report by Karol Severin

6 Apr 2023

£3,000.00 excl. VAT

Games

Amazon

BeReal

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative...

Podcasts and music streaming
Mirrored growth

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Report by Annie Langston

3 Apr 2023

£3,000.00 excl. VAT

Amazon

Amazon Music

Anchor

The economic recession, and related layoffs at major podcasting divisions, have some questioning the future of the format. However, podcasts are following a similar trajectory as music did in its transition...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

15 Feb 2023

£5,000.00 excl. VAT

Africori

All or Nothing

Amazon

20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...

Podcast videos
Format blurring expands podcasts’ future

Report by Annie Langston

1 Feb 2023

£3,000.00 excl. VAT

Podcasts

Audio

format blurring

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Watch parties
Rebooting the watercooler moment

Report by Ben Woods

1 Feb 2023

£3,000.00 excl. VAT

Video

Amazon

Amazon Prime Video

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content...

Audiobook consumer profile
Following in podcasts’ footsteps

Report by Annie Langston

4 Jan 2023

£3,000.00 excl. VAT

Audio

Audience Insight

Amazon

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming...

The great movie reset
How films can drive higher income spending in video

Report by Tim Mulligan

22 Dec 2022

£3,000.00 excl. VAT

Film

Movies

movie-going

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Critical Developments

Business Strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

DSP user profiles
Small is beautiful

Report by Mark Mulligan

29 Nov 2022

£3,000.00 excl. VAT

Amazon

Amazon Echo

Amazon Music

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

Streaming’s next growth phase
The necessity of differentiation

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Report by Tatiana Cirisano

28 Oct 2022

£3,000.00 excl. VAT

Music

Amazon

Amazon Music

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...

Podcast market value chain
The next investment is the listeners

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Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

Audio

Investments

infrastructure

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Entertainment and the recession
How it will be impacted and how it should respond

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Report by Mark Mulligan

25 Sep 2022

£3,000.00 excl. VAT

Critical Developments

Alphabet

Amazon

The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate, and even geo-politics,...

Attention inflation
How multitasking is reshaping the attention economy

Report by Karol Severin and Perry Gresham

31 Aug 2022

£5,000.00 excl. VAT

Inflation

Critical Developments

Audience Insight

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate;...

Hybrid shock
How ads will change SVOD

Report by Tim Mulligan

31 Aug 2022

£3,000.00 excl. VAT

Hybrid SVOD

ad-supported video

video streaming subscriptions

The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free propositions. Disney-owned...

Podcast monetisation and remuneration
Balancing creator and platform needs

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Report by Annie Langston

22 Aug 2022

£3,000.00 excl. VAT

advertising

platform subscriptions

creator subscriptions

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space,...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

Acast

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

Reports: Amazon